Marketing is an important part of running a business. Marketing is crucial for small or local businesses. Although most local brands don’t have the budget big, bombastic marketing campaigns, there are still things you can do with a relatively small budget. Here are five local marketing techniques you can employ for your small business.
Focus on creating a compelling elevator pitch
Competing for attention on the internet is hard. Research shows that you only have up to eight seconds to capture the interest of an average adult. Elevator pitches are a staple of modern-day marketing. A compelling elevator pitch is essential if you want to compete with other local brands. People need a reason to check out your content amidst a sea of other distractions. Invest time to craft a short, compelling elevator pitch, and then use that pitch to get the attention of offline customers and online visitors alike.
Pay attention to web design
Content is an important part of running a website. Small brands rely on content to stay afloat. But compelling content loses its effect if it’s displayed in a less-than-efficient manner. Good web design drives leads and keeps people browsing on your site. The process of converting visitors to customers starts with your content and ends with web design and strategic application of calls to action. Work with a professional to guarantee that your website’s content stands out. Make sure your site loads quickly, is accessible on mobile devices, and has a modern feel to it. Most of your pages should have calls to action that are not easy to miss. Simple web design improvements don’t cost much to implement, and this approach is perfect for smaller businesses.
Get more reviews
Reviews are essential for convincing visitors that your site is worth looking into. People will often buy things or subscribe to services based on feedback from prior customers. Make an effort to acquire more reviews. Local businesses can benefit so much from good feedback. Even critical reviews can bring a good amount of attention to your brand. Set up profiles on Google Maps, Yelp, and other review websites. Respond to reviews and interact with reviewers. Ask your customers to leave reviews on your site or on the aforementioned review websites.
Don’t just rely on SEO and traffic
Big brands love SEO, and traffic is the lifeblood of every website. Because small brands simply can’t compete with their larger counterparts if they only rely on SEO, however, they need to go above and beyond to get noticed online. Diversify your brand’s portfolio. Employ other marketing strategies. Engage in some offline advertising. Sometimes putting up fliers or setting up a local business page on Facebook or Google Maps is all you need to drive more interest in your business.
Infographics are a great way to capture the attention of your readers. They don’t take much effort to create and they contain digestible, actionable, and easy-to-share information. Local brands, in particular, can create infographics that are focused on the local scene. Infographics allow smaller brands to compete with their larger competitors based on the value of their content alone. Rich, valuable, and unique infographics drive business growth and help you establish yourself as an authority in your niche or industry. Infographics are best shared on visual-friendly websites like Instagram, Pinterest, or Facebook.
Local marketing strategies are constantly evolving. Small brands don’t have the luxury of huge budgets, so brand owners must come up with other interesting ways to promote themselves. Take note of the above tips and draw inspiration from them to come up with your own unique approach to local marketing.