Social media can have huge marketing potential, but many businesses fail to produce the results they want. Social media is saturated with businesses and marketers trying to shout louder than everyone else, which makes it much more difficult to reach your target customer with your marketing messages. Successful business owners and marketers know how to…
It’s more important than ever before to use legitimate link building strategies to improve your search rankings. Google’s Penguin spam filter now works in real time, so anyone using dubious linking techniques will be penalized. Backlinks are still essential to ranking high in SERPs. This was confirmed in March 2016, when Andrey Lipattsev, a search…
The digital marketing landscape is in a state of flux. New trends and techniques are always popping up. Email marketing is one of the constants in the digital marketing world. Email marketing has a special place with influencer and social media marketing. Email is one of the most valuable marketing channels in the world. It…
One of the most glaring differences between large and small businesses lies in how much room for error large businesses have. Many a faux pas have inspired cries of how the latest big company is about to fall, but it rarely happens. Small businesses, on the other hand, can find their doors closing in a…
When it comes to referrals, many sales professionals are stumped as to how to get them. After all, it’s not quite an easy thing to. But it can be easy if you know the right techniques to use. Use the following methods to get brand new, qualified referrals for your business and watch your sales…
Among the many benefits of email marketing is the potentially high returns from low costs. While the amount you spend on gaining subscribers will vary, the cost of maintaining your list can be relatively inexpensive. You can quickly build a strong relationship with readers, offer value, and earn steady income from promotions. A common problem,…
Many people are conversant with LinkedIn as a career networking platform, and use it to stay in touch with prospective employers. Unknown to many is that, due to its professional appearance, LinkedIn is ideal for sales presentations and can boost your marketing drive if properly leveraged. Follow these five steps to boost your LinkedIn marketing. Craft a…
Podcasts were a huge trend a few years ago, but fell out of favor as video started to take control of internet marketing. Now, businesses are again beginning to see the value podcasts provide. Many are seeing success as they learn to use podcasts to build their authority, audience, and reputation across social media. This…
The best online businesses know that providing top-notch customer service is absolutely key to success. In the age of the Internet, not only will customers tell their friends and family, many will broadcast their consumer experiences onto their social media pages which are often visible to the public. This is the new “word-of-mouth” form of…
Cybersecurity cannot be ignored. Businesses, both large and small, are vulnerable to hacks that can cost the company money and goodwill. If they’re lucky, all the hackers will get is information on an upcoming product. If they’re not so lucky, customer information could be compromised, damaging their brand. Sony can survive a few leaks; small…