Humans love to get free things – and they love it even more if the item is something they find value in. Small businesses often utilize promotional products as part of their overall marketing strategy. Businesses will often provide branded items to their employees, either to help promote the business, as a thank you, or as an award. Even non-profits, schools and member-only groups find success using (and often selling) promotional items. Items are often given away, but many businesses sell personalized promotional products as souvenirs and mementos.
Some of the types of promotional products popularly used today include:
- Wearable items such as t-shirts, caps, jackets
- Carrying items such as bags, notebooks, totes and briefcases
- Time management items such as calendars, desk planners, watches
- Written communication, such as pens, pencils, markers and notepads
- Consumable Items recipients such as food gifts
- Computer items such as mouse pads, USB flash drives, laptop cases and stylus pens
- Health and comfort of items such as first aid kits
- School spirit items such as flags, cheer poms, stadium cushions, hats & shirts
- Employee recognition items such as clocks, watches and awards
However, successful promotion campaigns don’t happen by chance. To realize goals, promotional products programs must be carefully planned, taking into consideration the audience, budget and, of course, the ultimate result to be gained.
Why Use Promotional Products
Promotional products can be an effective tool to market your business and build top-of-mind awareness. They can be used as an advertising material, a business gift, and incentive (or all of the above). Some great ways to use promotional products are:
- To thank your customers for their business
- To make prospects aware of your company, and the products or services you provide
- To introduce a new product or service
- To provide a token of recognition for their loyalty or service to your company
Here are some interesting facts
43% of US Consumers own a promotional shirt
50% of US Consumers own logoed writing instruments
29% of US Consumers own a promotional bag
21% of US Consumers own a promotional calendar
16% of US Consumers own a promotional hat
14% of US Consumers own branded drinkware
Lastly – 66% of consumers will give a promotional item to someone else if they don’t wish to keep it for themselves.
We offer a full turnkey solution
See, we’re not just a promotional products company, but a full marketing solutions provider. We’ll help you develop your long-term plan, ensure the item design aligns with your brand, and handle every aspect of the process. You simply decide which of the products we recommend and approve the design.
Want to find out more? Give us a call, or to take a peek at just some of the items we have available, visit our online store HERE or click on the image below.