Facebook wants to make everybody happy with their advertisement system. What’s crazy is that they seem to be making it work. When businesses purchase advertisements, they are trying to improve one of their key metrics. This usually comes in the form of traffic to their website, which can be converted into mailing list signups and…
A website without any promotion will almost certainly fail to draw significant amounts of traffic. Similarly, a website that focuses on gimmicks and hyped marketing methods might find they fail to gain traction or only receive occasional spikes of traffic. The reality is most successful businesses are using fundamental marketing tactics that have been proven…
Headlines can make or break content marketing, pay-per-click advertising and social media marketing campaigns. The headline is the first thing potential customers see when viewing your content and marketing messages. If your headline doesn’t grab their attention and compel them to read on or click through to the main content, you have lost your audience.…
As search engine algorithms continue to evolve, keeping track of all the changes in the world of SEO can be difficult. While great content and backlinks are still key, there are gradual changes in SEO trends that you should bear in mind. Here are six of the most important actions you can take today to…
Successful business owners understand the need to develop trust with consumers. Vast sums are spent each year on marketing and branding to build relationships that result in sales. If site visitors have any reservations, conversion rates will almost certainly be negatively impacted. With the right attention to detail, though, it is fairly easy to develop…
Email marketing is a reliable and affordable way of reaching new audiences. Brands of every size take advantage of this method to get their messages across. However, here are nine common email marketing mistakes you should endeavor avoid. Broken or outdated links Make sure the links in your emails actually lead somewhere. One of the…
Starting a business is just like starting any other endeavor in life. If you just work hard enough and persevere through the difficult moments, you’ll eventually succeed and reap the rewards of building a company that will stand the test of time, spreading happiness to all future generations. Right? Wrong. At least eighty percent of…
Social media marketing is a trend that won’t be going away any time soon. Brands and entrepreneurs alike are always coming up with new ways to promote on social media. When working to improve your brand’s online presence, it is important to remember the benefits of social media marketing. Recognizing them will help you come…
Social media can have huge marketing potential, but many businesses fail to produce the results they want. Social media is saturated with businesses and marketers trying to shout louder than everyone else, which makes it much more difficult to reach your target customer with your marketing messages. Successful business owners and marketers know how to…
It’s more important than ever before to use legitimate link building strategies to improve your search rankings. Google’s Penguin spam filter now works in real time, so anyone using dubious linking techniques will be penalized. Backlinks are still essential to ranking high in SERPs. This was confirmed in March 2016, when Andrey Lipattsev, a search…