As a local business, writing engaging status updates on Facebook is important because the more interest and interaction you spark, the more successful your business or website will be. This also helps with branding efforts and customer loyalty. The more someone likes your business, the greater his feeling of loyalty and reluctance to branch out. Apply the following tips to craft engaging status updates on Facebook:
Provide Exclusive Content
Provide some sort of exclusive content for your Facebook followers to present them with an incentive to keep following you. Some ideas include giveaways, coupon codes, contests, and online-only sales.
Only Post Relevant Updates
Make sure that your status updates are relevant to your business or else you will lose followers and annoy others. Keep in mind the reasons why they are following you and fulfill those needs. If a current event interests you, only discuss it if you can relate it to your business.
Ask Good Questions
When people are asked a question, it’s only natural for their minds to immediately scurry to find the answer. Ask good questions in relation to your business, and even if a person doesn’t take the time to share their response on your page, he/she most likely mentally answered it.
Don’t Over-Promote
While many people are following you for updates on sales, promotions, and upcoming products, you don’t want to be just another advertisement on their screen. Share quality links related to your niche. Post cute pictures and educational videos that are relevant. It’s also acceptable to include some more personal posts, such as the picture of a new restaurant you like. This makes you more personable to your followers.
Make a Humorous Post
Occasionally make a humorous post and share links to amusing content or videos. When you show a good sense of humor, people naturally like you more. Just be wary of crude or potentially offensive material as that will only turn off some followers.
