The Digital Marketing landscape is rife with creative strategies. Entrepreneurs are always coming up with new ideas to market their brands. A brand’s long-term success hangs on its ability to adapt and come up with fresh marketing strategies to keep interest going. Most of these strategies cost time and money to succeed, but there are always some small things that a brand can do to drastically improve how it markets itself online.
Here are six digital marketing strategies that every brand can afford to do.
Try to get noticed by niche blogs
While getting featured in a popular magazine or blog is every brand’s dream, sometimes getting noticed by a popular niche blog can be just as good, if not better. Niche blogs cater to a specific audience and getting featured in one can be just what your brand needs. Guest posting is the best way to get featured on a niche blog, because this allows you to retain a form of creative control.
Optimize the mobile experience
Mobile devices are always getting better and faster. A significant amount of traffic that your website will be receiving will come from mobile devices. Cater to mobile users by incorporating responsive design on your websites. Your site should be as accessible on a phone’s small screen as it is on a desktop. Optimizing your site is twice as important if you have a store. Customers should be able to make purchases on their phones as easily as they would on their computers.
Ads should also be optimized for mobile devices. When viewed on a smaller screen, ads should not be obstructive. They should instead be direct to the point, focusing on clean images and direct calls-to-action.
Create a LinkedIn Group
LinkedIn groups are free and easy to create. LinkedIn provides you with an easy way to share your experience with people who are a part of your niche. It helps you establish a professional network while at the same time allowing you to drive traffic to your site through your posts and profile. LinkedIn allows you to share resources with your fellow entrepreneurs. LinkedIn Groups helps you build communities around your brand and drive the direction of discussions about your content.
Make use of optimized, personalize ads
Badly-designed ads can disrupt visitor experience on your website. Ads that have irrelevant messages and images that are too distracting can cause visitors to prematurely leave your site. Consumers these days prefer personalized ads. Data analytics tools can help brands create targeted ads that enhance the visitor’s experience.
Properly leverage social media presence
Social media will always be relevant. Sites like Facebook, Twitter, and Instagram are always growing in scope. Social media is constantly evolving. New ways are always being developed for people to share their everyday lives, and to an extent, for brands to promote themselves. Starting a page for your brand on Facebook or making an account on Twitter is only the first step. Brands should utilize retargeting efforts to guarantee that their brand is reaching their audiences through the proper channels.
Brands should also utilize social media platforms based on their niches. Facebook and Twitter are basic platforms for every brand, but not every niche is capable of utilizing a presence on platforms like Pinterest and Instagram.
Build a strategy using consumer data
In order to get the most out of your marketing strategies, don’t forget to gather and eventually analyse consumer data. Study how your visitors arrive at your website. Take note of their browsing patterns, browsing history, and purchase history. Use marketing automation tools to gather these relevant data and use these data to develop a marketing strategy.
A proper digital marketing strategy doesn’t always have to cost thousands of dollars to get going. There are plenty of things that a brand can do to improve its online presence. Follow these strategies and your brand should be well on its way to growing.