People like watching videos online — a lot. YouTube alone has more than 1 billion unique users, who collectively watch more than 6 billion hours of video each month. Video is a powerful way to tell the story of your brand. After all, television advertising is a form of video marketing that has been around for 70 years. But with the advent of easy ways to shoot, edit, share, and view videos, this form of marketing is now in the hands of even the smallest business.
1. Video Is Popular.
YouTube content reaches more consumers in the 18-34 year old demographic than any television network or cable channel! This is an extremely powerful, if crowded, venue for marketing your business, spreading brand awareness, and growing your influence. And YouTube is not the only video service around — Vimeo and Vine are quite large and growing all the time.
2. Video Is Second Only to Text in Online Marketing.
Video and text content are the most common forms of marketing today, but people are far more likely to share videos. Text-based content still leads in popularity, but video is catching up. Moreover, if you are trying to reach international customers, video is a crucial tool. Over 80 per cent of YouTube views come from outside the United States. Technologies to allow non-English speakers to have videos in translation or with subtitles in their own language improve all the time, and video imagery can be a powerful tool even if viewers don’t understand the language at all.
3. Video Lets You Say More in Less Time.
If a picture is worth 1000 words, video is worth even more than that. You can say more in a 3-minute video than you can in a 500-word article, and viewers are more likely to stick with your message to the end than impatient readers, and more likely to share the content with others.
4. Video Increases Understanding of Your Message.
While many people prefer to learn through reading words, many others take in information better through imagery. Video lets you couple your words with visual elements that attract and focus attention, provide additional explanation, and create memorable associations between striking images and your words.
5. Video Can Draw People to Your Website.
Like any web content, you can optimize tags and descriptions to include popular search terms that will help your video content get found by searchers. These work both within a particular service, or in a general online search engine such as Google. You can place videos, or versions of your videos, on a number of sharing services to increase the chances of being seen. And when you include special offers and links back to your website with your video content, you then have a way to entice video viewers to your site.
6. Video Technology is Easier, Faster, and More Widespread Than Ever.
With the advent of smartphones and tablets, mobile viewing of videos has increased exponentially. You no longer have to be at your laptop or desktop to view video, nor do you need expensive and specialized equipment to make videos. Some of the most viewed, most influential videos on YouTube were made with simple webcams or smartphone cameras. Video viewing is only going to increase over time. You can’t afford not to take part in video marketing as a venue for your business.
7. It’s Easy to Get Started Using Video.
You already have the technology in your hand if you have a smartphone, tablet, or laptop. You don’t have to get on camera yourself. You can make videos that consist of images with text, animations, or voiceovers. You can talk to employees about what they like about working with your customers, and you can get testimonials from satisfied clients. If your product lends itself to demos, you can point the camera at a computer screen or at a table with hands manipulating objects while you or a professional narrator explains a process. You can even solicit videos by offering a prize for the best video made by customers about how they like or use your products.
People love watching videos. They are fun, and can add greatly to your marketing results. You don’t need to make video your sole marketing effort, but you should consider adding it to your content mix on a regular basis.
Video increases website visitor engagement!
Video drives purchases!