Targeting older audiences can be a challenge if you don’t have a well-thought-out plan. Older and younger audiences may have different preferences. What can work on younger crowds may not necessarily work for their parents or grandparents. Older audiences can also be harder to reach because they might not be as tech-savvy. Despite this, older…
At its core, video marketing is simply using online videos in the promotion of your business. There are many ways to use videos to build your business including putting them on your own website or posting them on YouTube. The following article will help you evaluate the different types of videos and the many ways…
David Akers, president and CEO of LMS Solutions Inc., was named business star of the year during the recent PV Chamber Stars Gala, which is given to a person from a company of any size committed to programs that give back to the community. Their contributions may be personal or as part of company initiatives.…
LMS Solutions Inc. CEO David Akers has successfully completed all 6 Google AdWords Advertising Exams. This involved achieving over 80% for the AdWords Fundamentals, Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, and Shopping Advertising exams. LMS Solutions continues to invest in ongoing training as a Google Partner, self-developing and widening our knowledge continuously in…
At its core, video marketing is simply using online videos in the promotion of your business. There are many ways to use videos to build your business including putting them on your own website or posting them on YouTube. The following article will help you evaluate the different types of videos and the many ways…
Click on the Image Above to Download This Month’s Issue This Month’s Feature Article: 10 Common SEO Mistakes and How to Avoid Them Also inside this month’s issue: 5 Ways to Engage Older Audiences Why Business Cards Remain Vital in Today’s Marketing Environment 10 Questions to Ask When Choosing A Web Developer 5 Valuable Benefits…
If you have a brick-and-mortar business, you depend on local customers. When they search for the products or service you provide, you need to help them find you instead of your competitors. Optimizing your site for local search results is especially important now that most searches on mobile devices are for local businesses. So how…
Using social media to help your business grow isn’t just a good idea, it’s almost essential. As society moves into a more and more technology-centered mindset, companies are increasingly forced into the world of social media, digital marketing, and web development. However, the ocean of social media is broad, and it’s often intimidating for business…
Click on the Image Above to Download This Month’s Issue This Month’s Feature Article: 5 Simple Ways to Incorporate Social Media Into Your Business Strategy Also inside this month’s issue: Nine Creative Ways to Market Your Business Online (On a Shoestring Budget) How to Facilitate Referral Generation and Win New Business 6 Steps to Marketing…
As a business owner, keeping your brand fresh in the minds of your current and potential customers is a huge key to success. When your brand is easily identifiable, recognizable and memorable, your organization will benefit in countless ways. With that being said, it can oftentimes be difficult to find marketing strategies that provide consistent…
