Podcasts were a huge trend a few years ago, but fell out of favor as video started to take control of internet marketing. Now, businesses are again beginning to see the value podcasts provide. Many are seeing success as they learn to use podcasts to build their authority, audience, and reputation across social media. This…
Click on the Image Above to Download This Month’s Issue This Month’s Feature Article: 5 Ways to Get Referrals for More Sales Also inside this month’s issue: How To Improve Your Business With Social Media 5 Ways to Deliver Amazing E-Customer Service Customer Complaints Can Be Good For Your Business – Yes, Really! How to…
Dealing with customer complaints is an accepted part of the job, but it is often the least enjoyable. Customer complaints are a company’s most valuable asset and a wonderful tool to initiate change or improvement within the organization. Once businesses start to see complaints in a positive light, the opportunities for financial growth and brand…
The best online businesses know that providing top-notch customer service is absolutely key to success. In the age of the Internet, not only will customers tell their friends and family, many will broadcast their consumer experiences onto their social media pages which are often visible to the public. This is the new “word-of-mouth” form of…
Cybersecurity cannot be ignored. Businesses, both large and small, are vulnerable to hacks that can cost the company money and goodwill. If they’re lucky, all the hackers will get is information on an upcoming product. If they’re not so lucky, customer information could be compromised, damaging their brand. Sony can survive a few leaks; small…
Facebook has become one of the best platforms for business marketing, providing businesses of all sizes with access to enormous audiences. Although the marketing potential of Facebook is huge, businesses still have to do the right things to take advantage of it. A key component of using Facebook to its fullest is creating engaging posts…
Click on the Image Above to Download This Month’s Issue This Month’s Feature Article: 5 Ways Small Businesses and Startups Can Defend Themselves Against Hackers Also inside this month’s issue: How To Improve Your Business With Social Media 5 Ways to Deliver Amazing E-Customer Service Customer Complaints Can Be Good For Your Business – Yes,…
Marketing events isn’t always easy. You need to work out who might be interested in attending, find their contact details, target them with advertising, and create the infrastructure to purchase tickets and confirm attendees. All of these stages take careful planning to get them right. If you let your guard slip, it’s easy to end…
Press releases are highly effective and relatively inexpensive ways of getting the word out about a new product or service. The drawback is that marketers know this, and so the average journalist will see dozens if not hundreds of examples every day. If you want your release to be noticed you need to hit the…
Email might not seem the most cutting edge strategy available to marketers, but the results it gets will surprise anyone not implementing it. According to Mckinsey, when it comes to acquiring new customers, email is 40 times more effective than Twitter and Facebook. Email marketing offers high levels of engagement, competitive click-through rates, and frequent…
