Some small business owners still don’t ‘get’ Facebook. They scratch their head in bewilderment, wondering what all of the fuss is about. But even the businesses that have attempted to have a go at Facebook marketing are perplexed. Why? Because even though they may see the advantages of engaging with their potential clients and trying…
Attracting a potential customer to your website is hard enough but grabbing their interest and persuading them to buy or use your services is even more difficult. That is why it is so important to design your website so that you don’t frustrate or irritate your visitors, making them jump through hoops to find the…
It was only a short while ago that very few people had heard of Pinterest. Now it is up there with the big boys of social networks such as Facebook and Twitter. This is great news for your business because Pinterest is now a referral traffic goldmine that converts visitors into buyers at a much…
It’s Time to Stop Hiding. You need to find out exactly what search engine optimization (SEO) is and why it is so important for your company. As soon as some business owners hear the term Search Engine Optimization their eyes glaze over and the shutters come down. They are just not interested. These tend to…
Your customers are your assets, So, treat them well. Treat the relationship like a little plant that will grow into a strong tree if you take care of it enough. A week or so ago, I was in my local pizza restaurant and after waiting patiently in the queue, my pizza was eventually placed in…
You work long hours, take few (if any) holidays, and you bear the full responsibility for the overall success of your company. Your family and employees all look to you to make the business a success. That is a lot of pressure. This means you always have to keep looking for new and inventive ways…
One overlooked aspect of Pinterest is using videos, especially when it comes to promoting your business online. Think about it. YouTube generates the second highest amount of traffic (after Google), so why not take advantage of this? There are certain ways you can use videos to your advantage on Pinterest. You want to make use…
When it comes to using Pinterest, being creative and thinking outside the box is going to be extremely helpful to you. Whether you are planning to using Pinterest for business or pleasure, you want to make your content stand out from the crowd! When you visit the main page of Pinterest, you are met with…
Managing your online reputation is an important component of online public relations. In this day and age your potential customers will probably decide to ‘Google’ your name or company when deciding whether to buy from you or use your services or not. While this is great news for consumers who can now make informed decisions…
