No matter what industry your business is involved in, an effective marketing campaign is the key to setting your business apart from its competitors and ensuring maximum growth. This is especially true with small businesses, which often have to dive headfirst into saturated marketplaces that are already filled with more well-known competitors. Sadly, it doesn’t…
Reviews have quickly become a central factor in the online buying experience. Consumers have grown accustomed to checking out reviews across the popular sites, while most e-commerce stores allow user ratings and reviews on product pages. Even local businesses have to consider reviews. The rise in mobile usage has led to people checking out ratings…
The world around us is completely online. People stream news, sports, and entertainment through numerous mobile devices every day. In fact, the majority of customers are now engaging with brands through mobile. The stats are not even close. Most people now prefer to get their news, business messages, and general information online. So, it makes…
Despite the shift toward platforms like Facebook and Twitter, blogging is still a great way to increase search engine ranking and provide informative content to customers. For any blog, however, getting readers is always a challenge. If your business has a blog, getting mentions from others can bring a big boost to your readership numbers.…
Click on the Image Above to Download This Month’s Issue This Month’s Feature Article: 4 Awesome Customer Service Strategies for Social Media Also inside this month’s issue: Tips for Creating a Work Culture that Works How Businesses Should Respond to Negative Online Reviews 4 Ways Data Can Increase Your Business Blog’s Reach 4 Insider Tips…
Facebook Ads are some of the web’s most versatile marketing tools, offering an unparalleled array of targeting options and tools. Many companies are shifting a large percentage of their PPC marketing budget to Facebook Ads, drawn by the typically lower costs and heightened opportunities for engagement that the social networking site offers. To help you…
In today’s job market, employees have more choices of where they can work and what they will tolerate when it comes to the workplace culture. Exceptional employees are hard to come by, and in order to hold on to your most valuable employees, you should provide them with a workplace environment that inspires creativity, motivates…
Never before has marketing been so aggressively marketed. Ad agencies no longer have the luxury of lounging around “conceptualizing” marketing strategies for their clients, and business owners have taken on the role of developing and rolling out their own marketing strategies, based on their knowledge of the market and their product’s position in that market.…
