AN INTRODUCTION TO PAID ONLINE ADVERTISING – PART 2

The next installment of an Introduction to Paid Online Advertising addresses display advertising and paid search. 2 – Display Advertising Display advertising, usually placed contextually, displays relevant advertisements to the people who are most likely to be interested in them, and this works because the ads displayed are chosen based on the content of the…

July 2015

Click on the Image Above to Download This Month’s Issue This Month’s Feature Article: Our Annual Website Edition! Also inside this month’s issue: Marketing to Millennials 5 Mistakes to Avoid with your Small Business Website Website Organization: Why it Matters Five Essential Elements of a Homepage that will Get Results Infographic: Marketing to the Generations…

An Introduction to Paid Online Advertising – Part 1

1 – Introduction and Benefits In contrast to unpaid online marketing methods, such as search engine optimisation, paid online advertising refers to any website traffic source that you have to pay for. In today’s increasingly online marketplace, your website is basically analogous to a high-street storefront, and relevant website traffic serves as the lifeblood of…

What Can an SEO Agency Do for You?

By now, most small businesses will have created a web presence of some kind, but simply building a website or Facebook page will not leave a recognizable footprint. Every website, blog, or social media property you build will rely on the traffic you can drive to it. Unfortunately, without a coherent plan there is little…

Instagram for Business? 7 Secrets You Ought to Know

Is Instagram part of your business’ overall marketing strategy? Are you sharing images on a regular basis to engage with current and potential customers? Good news; there are an increasing number of Instagram tools available that can help you accelerate the impact of your visual marketing efforts. Discovering new resources for Instagram can help you…

June 2015

Click on the Image Above to Download This Month’s Issue This Month’s Feature Article: Why Your Business Should Consider Pay-Per-Click Advertising Also inside this month’s issue: What Can an SEO Agency Do for You? 7 Steps for Using Video Marketing to Promote Your Business Local Business SEO Instagram for Business? Infographic: Colors As Marketing Tools…

5 Ways to Promote Your Blog on Social Media

Whether you’re blogging for business or just as a hobby in the hope of making a little extra money from on-site advertising, using up-to-date methods to promote it to ensure that it is reaching its intended audience is a large part of the battle, and this is where content marketing and social media come into…