5 Powerful Mobile Marketing Strategies for Your Business Businesses need to constantly stay on top of the latest and greatest marketing methods. While content marketing, social media marketing, and email marketing are all incredibly effective for getting customers, you should also make use of mobile marketing. Tons of consumers now use their smartphones daily and,…
8 Types of Content Marketing Videos People Will Want to Watch A statista.com survey found that the average internet user will spend more than one hour every day in 2021 watching online videos. That statistic may at first seem to be unbelievable. But then, according to Digital Information World, most consumers also now spend at…
10 Tips to Ensure Brand Consistency on Social Media A life without any surprises would be dull. However, when it comes to branding, consistency is everything. Suppose you saw a McDonald’s restaurant without Golden Arches. In that case, you might keep on driving until you found another restaurant you recognize. And, if you ate a…
8 Ways Your Company Can Get B2B Social Media Right Social media is a big roadblock for the majority of B2B companies. Most are unsure of how to implement an effective B2B social media strategy, while others neglect it entirely. Perhaps they have a consistent content strategy for LinkedIn but forgo other platforms. If you…
11 Techniques to Improve Email Opt-In Rates in 2021 and Beyond According to email marketing statistics from Sumo, the average rate of visitors who subscribe to an email list is only 1.95 percent (1). Is your business suffering from low email opt-in rates? If so, it’s crucial to start thinking about how to design and…
10 Twitter Tips for Small Businesses Twitter may appear to offer only limited opportunities for marketing. Tweets have a minimal life span, and you are restricted to only 280 characters per tweet. Even so, Twitter has a lot to offer a small business. Twitter provides a platform for marketing messages. Tweets can be used for…
Tips on Improving the Readability of Your Email Marketing Content You want your email marketing content to stand out and grab the attention of recipients. However, this task can seem difficult due to the volume of emails that are sent out daily. You can follow some simple tips on improving the readability of your email…
Better Website Prospect Conversion with Email in Three Easy Steps The sales cycle for different types of businesses varies a lot, and those with a cycle of weeks to months often use email follow-up marketing. The goal is to build a relationship with the prospect that leads to conversion and a sale. Huge sums…
10 Crucial Elements of an Engaging Business Website A quality website is an excellent branding tool for a business, acting as the center of your operations. While you will have social media platforms to communicate with customers, you would typically direct people towards your main site. If, however, your website is not enticing or engaging,…
11 Crucial Elements Every Welcome Email Should Include Welcome emails are critical in the early stages of any business-consumer relationship. However, many businesses fail to take advantage of this powerful marketing opportunity. Ultimately, this is because they fail to address all three of the primary objectives of any successful welcome email: To engage new…