Websites with blogs receive more traffic and more inbound links. In addition, they get more pages indexed by search engines. If you run a business, regardless of its size, you do need to have a blog. Starting a blog can bring multiple benefits to your business. But how do actually start a business blog? Given…
No matter what industry your business is involved in, an effective marketing campaign is the key to setting your business apart from its competitors and ensuring maximum growth. This is especially true with small businesses, which often have to dive headfirst into saturated marketplaces that are already filled with more well-known competitors. Sadly, it doesn’t…
The world around us is completely online. People stream news, sports, and entertainment through numerous mobile devices every day. In fact, the majority of customers are now engaging with brands through mobile. The stats are not even close. Most people now prefer to get their news, business messages, and general information online. So, it makes…
Despite the shift toward platforms like Facebook and Twitter, blogging is still a great way to increase search engine ranking and provide informative content to customers. For any blog, however, getting readers is always a challenge. If your business has a blog, getting mentions from others can bring a big boost to your readership numbers.…
Facebook Ads are some of the web’s most versatile marketing tools, offering an unparalleled array of targeting options and tools. Many companies are shifting a large percentage of their PPC marketing budget to Facebook Ads, drawn by the typically lower costs and heightened opportunities for engagement that the social networking site offers. To help you…
The main difference between success and failure on Facebook is in knowing the right information. Many influential marketers have built their brands on a few key tactics which drive most of their growth. You can learn these tactics. If you focus all your time on the work that matters, you’ll get disproportionately good results for…
Twitter is one of the most popular social media platforms, and it is ideal for most businesses. However, it’s also not an easy site to master, and there is a specific art to gaining followers. This article will tackle the subject in further detail by looking at some strategies you can use to grow your…
It’s clear that brands find success on some social media platforms easier than others. Twitter can be a challenging site to crack, and there are a variety of reasons behind that. Here are some practical tips and advice on how your company can master Twitter. 1. Don’t be afraid to follow to grow your account.…
YouTube popped on the scene in 2005 and since then it has been on a trajectory upward, bringing in over one billion visitors every month. And while other social media platforms have sprung up over the past few years, YouTube has kept its position as the number one video sharing channel online. Business owners and…
There is undoubtedly a lot of advice available on social media marketing, but you should ensure you stick to what is working for your brand. Remember that social media is connected to your brand and not something completely different. 1. Create your social media strategy around your brand. Your brand will define how your social…