The world around us is completely online. People stream news, sports, and entertainment through numerous mobile devices every day. In fact, the majority of customers are now engaging with brands through mobile. The stats are not even close. Most people now prefer to get their news, business messages, and general information online. So, it makes…
Despite the shift toward platforms like Facebook and Twitter, blogging is still a great way to increase search engine ranking and provide informative content to customers. For any blog, however, getting readers is always a challenge. If your business has a blog, getting mentions from others can bring a big boost to your readership numbers.…
Facebook Ads are some of the web’s most versatile marketing tools, offering an unparalleled array of targeting options and tools. Many companies are shifting a large percentage of their PPC marketing budget to Facebook Ads, drawn by the typically lower costs and heightened opportunities for engagement that the social networking site offers. To help you…
The main difference between success and failure on Facebook is in knowing the right information. Many influential marketers have built their brands on a few key tactics which drive most of their growth. You can learn these tactics. If you focus all your time on the work that matters, you’ll get disproportionately good results for…
Twitter is one of the most popular social media platforms, and it is ideal for most businesses. However, it’s also not an easy site to master, and there is a specific art to gaining followers. This article will tackle the subject in further detail by looking at some strategies you can use to grow your…
It’s clear that brands find success on some social media platforms easier than others. Twitter can be a challenging site to crack, and there are a variety of reasons behind that. Here are some practical tips and advice on how your company can master Twitter. 1. Don’t be afraid to follow to grow your account.…
YouTube popped on the scene in 2005 and since then it has been on a trajectory upward, bringing in over one billion visitors every month. And while other social media platforms have sprung up over the past few years, YouTube has kept its position as the number one video sharing channel online. Business owners and…
There is undoubtedly a lot of advice available on social media marketing, but you should ensure you stick to what is working for your brand. Remember that social media is connected to your brand and not something completely different. 1. Create your social media strategy around your brand. Your brand will define how your social…
Social media marketing has been one of the most powerful marketing strategies for years now. 2018 statistics show that 95% of adults aged 18-34 follow brands on social media. What’s more, those who share your content will help you reach an even wider audience. This results in more traffic and more customer conversions. You probably…
Social media has undoubtedly become a significant trend, and brands know they need to be active on various platforms. You want to stay relevant to your brand and create the type of content that you feel most comfortable with. However, it’s also crucial that the social media content you produce is relevant and interesting to…