Outdoor Advertising for Local Businesses:
Outdoor Advertising, also known as out-of-home advertising, is made up of more than 100 different formats. Outdoor advertising is essentially any print or interactive advertising that reaches your current or prospective customer while he or she is outside their home. Done correctly, outdoor advertising can be very effective for local businesses and non-profit organizations.
Out-of-home advertising is focused on marketing to consumers when they are “on the go” in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a shopping mall).