Brands know the importance of digital marketing and social media plays a crucial role in that. However, there is an art to getting it right. Hopefully, this article will provide some helpful information on the types of content to post on social media. Businesses will see posting the right content is critical to successful engagement.
1. Lead with images most of the time.
There are a range of social media platforms available now. Of course, they are all slightly different and require a unique approach. However, research suggests that images perform considerably better than text-based updates on all sites.
Therefore, if you want to excel on social media, it’s crucial your posts look and feel as attractive as possible to drive engagement to your brand. It’s also vital you experiment with the way you use images. For example, when posting a link to an article the image from that piece will be posted automatically. However, sometimes it’s better to create your own custom image rather than just using the default one.
2. Engage your audience through polls.
As mentioned, image-based content performs best, but you want to mix it up with other content as well. It’s always crucial to involve your audience as much as possible and one of the best ways to do this is through polls.
Polls allow you to get quick feedback to a particular question. The good news here is you can use them for a range of purposes. Therefore, you can ask questions to boost your engagement level or to shape your latest product. Involving your audience in this way makes them feel more engaged, and they are more likely to purchase products and services from in the future as a result.
3. Post your own content.
Getting the balance right between sharing content and creating your own is always tricky. As a general rule, you shouldn’t overpromote on any social media platform, and it’s important to remember your audience isn’t on there to be sold to. However, that doesn’t mean there is no place for your own content.
As mentioned earlier, you can create your own images for example. Your blog content is another way you can engage your audience and when you get the topics right you will get a lot of interaction this way. There are also other types of content you can promote on social media such as an upcoming event or special offer, but you don’t want to overdo it. Remember to always add value to your audience experience rather than push your own agenda.
4. Utilize Video and live streaming to connect with your audience.
The use of video in social media content is getting more and more popular. However, it’s worth remembering it works better for some brands than others, and you may need to play around to find a formula that works for you.
Also, you need to be aware of what type of video content works best on each social media platform. If you really want to engage with your audience though consider live streaming, perhaps the best example of this is Facebook Live. If you are comfortable in front of the webcam you can answer questions, provide tips and even cover your events live. It’s a great way to engage your audience with everything you are doing.
5. Use List-style content.
It’s now well established that list-style content is heavily shared. Now, you can use this to your advantage in several ways. Firstly, you can write your own blog posts in that format to increase the chances that they will be shared.
However, you can also look out for blog posts in that format elsewhere to share on your social media platforms. As mentioned, you can combine this with your own creative images rather than the standard image.
You can also use the list-style format in many different ways as well. Think about infographics that perform incredibly well on Pinterest for example. Another technique is to share social media updates within an order providing tips for your audience. The options here are nearly endless but remember to mix up your content as well. Finally, keep an eye out for trends that may ensure your content gets even more attention.
Most businesses appreciate the need to get digital marketing right and having an active social media presence. However, it takes a fair amount of know-how to get this right. One of the most important aspects is knowing which types of content to post. Therefore, the preceding article has covered that topic, so remember to lead with images most of the time, engage your audience through polls, post your own content, engage in video and live streaming and recognize the importance of list-style content.
If you have any questions, our team would be more than happy to help. Call us today at (484) 893-4055.