Use Customer Service as a Marketing Tool

How to Use Customer Service as a Marketing Tool

Customer service has traditionally been seen as an after-sale operational function but has increasingly moved to the forefront of marketing to new and existing customers. Businesses need to address this new opportunity. No longer is customer service synonymous with a “help desk” or “complaint department.” In the days before social media, it was common practice…

Marketing to Gen Z | LMS Solutions

Generation Z: Beyond the Role of Consumer

Coming after the infamous Millennials, Generation Z is often defined as the generation that grew up in the world of technology, rather than being introduced to it at a later point in life. They are comfortable with having the digital world at their fingertips and can generally use modern technology with ease. However, that is…

How to Handle Customer Reviews Online  

Almost all buying decisions customers make online are directly influenced by reviews and recommendations. Whether they’re shopping for a T-shirt or an afternoon snack, people like to look at reviews before they make a decision. Yelp, for example, has become the go-to resource for people who are looking to decide which restaurant they want to…