It’s a well-known fact that content marketing works. Publishing great content on your business blog will bring you traffic and leads. Your blog is also a very effective medium for engaging with your customers. Most business owners know the importance of keeping their blogs updated. The problem that many businesses have, though, is coming up with new topic ideas for their blog. Here are ten ways to find new topics for your business blog.
1. Customer Case Studies
Talk to your customers about how they are using your products. Ask them if you can use their story for a post on your blog. Most people will happy for you to use their story as a testimonial for your business. A case study will give your customers some publicity as well. Case studies are interesting to read. Case studies are also a great way to showcase the use of your products in the real world.
It is important to remember that you don’t need to sell your services or products on every blog post. In fact, content marketing works best when you are providing value. You could post tutorials related to your own products. And, you could also post general tutorials related to your market. Tutorials are useful and informative, so they provide value to readers.
3. Industry Trends
Blog posts about industry trends and news are interesting and useful to readers. They also help to reinforce your brand as an authority in your niche. You can get ideas for posts about your own sector by reading industry magazines and journals. It is likely that you already read the publications that could give you new ideas for blog posts.
4. Meet the Staff
People like to be able to put a face to a name. Publishing profiles of key employees will help customers and prospects get to know your team. Whenever you have a new team member joining your business, you have an opportunity for a blog post. You can talk about the new team member’s career history and what they are bringing to your business. You can also include some personal details, such as their pastimes. Your business blog is the ideal platform to use to show the human side of your business. Employee profiles also provide an opportunity to showcase the skills that your business can call on.
5. Your Business Fails
Another way to show the human side of your business is to admit that you are not perfect. You could write humorous posts about when things have not gone quite to plan. You must be careful with this type of post, though. You don’t want to make your business appear incompetent. Even so, there is no harm in admitting that you do make mistakes along the way to perfection sometimes.
6. Share Your History
People like to read about how businesses came to be. You might already have a brief company history on your About Us page, but you can go into much more detail in a blog post. A company history blog post provides an opportunity to get much more personal. You can explain the history of the founders of the company and what drove them to set up the business. That type of post is an ideal opportunity to showcase the values of your business.
7. News Commentary
Keep an eye on the local and national news. If there is any news that might affect your customers, that is a possible topic for your business blog. Make your blog a place that your target audience will come for useful information. People may arrive at your website looking for useful information. Once they have explored your site, though, they may leave it as a prospective customer.
8. Link to Other Useful Websites
The value of your site does not always need to be in your own content. The value could be in the fact that you lead visitors to other sources of useful information. You don’t want to lead visitors to your website to your competitors’ websites. Even so, you could provide a list of links to other non-competing websites related to your niche. Sometimes, mentioning other websites in your blog will lead to reciprocal posts.
9. Company Announcements and Plans
What’s happening within your company will be of interest to both customers and prospects. You could write articles about new products that you are developing. You could write about any changes you are making to the way that you deliver your services. Telling people about developments in the company creates a connection with the brand.
10. Behind the Scenes
People are very inquisitive. People love to learn what goes on behind the scenes. So, open the doors to your business and let people peek inside. If you are a manufacturer, you could post articles about how you make your products. If you provide a service, you could write about your project management methods. You can also write articles about the personal achievements of members of your team.
When you are trying to think of topics for your business website, think about the audience first and the selling second. Think about what will interest your audience and what will provide them with value. Your hard selling should be done in your product or service pages. Your blog should inform and entertain. If you put entertainment and value first, coming up with blog post ideas will become much easier to do.
If you have any questions, our team would be more than happy to help. Call us today at (484) 893-4055.