The social aspect is probably the most important part of social media. People use Facebook, Twitter, and LinkedIn to connect with others, meet new people, and stay in touch with friends and family. Everyone has different reasons for sharing content.
The best way to create viral content is knowing what your audience wants to see and why they should want to share it. Here are reasons people will share your content:
- Your content is humorous. It’s no secret that people love to laugh. This is why silly memes and YouTube videos often go viral. Try sprinkling a little humor into your next social media campaign to get people talking about your content. Many companies like Wendy’s, Denny’s, Oreo, and Netflix have very entertaining social media pages, making them a hit with a wide audience.
- Your content is entertaining. Ever wonder how BuzzFeed got so popular? Amusing content is always shareable, even if the content is mindless and simplistic. Everyone loves to be entertained, so make sure that your content is interesting enough to share.
- Your content is informational. Plenty of great content has facts and information that people want or need to know. This includes infographics, how-to videos, news articles, and trivia.
- Your content helps a great cause. Many people will share content that helps a cause or charity that they support. Content that spreads awareness or raises money for people and helpful organizations can go viral very quickly.
Shareable content is the key to any social media marketing strategy. It’s great because it takes the work off your hands. All you must do is create and post good content and watch it spread across the internet. Just keep these four rules in mind when determining how to create quality content.