A lead magnet is something you give away for free to visitors on your site in exchange for an email, name, or other relevant information. Lead magnets are an essential part of an email marketing campaign. They are responsible for driving conversions and interest in your brand. Coming up with new lead magnet ideas can be a challenge. Here are some ideas to help you get started.
The 30-day trial
If you’re offering a subscription-based service or tool, offering a limited trial can be one way to get leads. Ask people to try out your service or product using a name and email. State clearly that signing up for the trial opts them into your email list. People love products that are both quantifiable and capable of giving immediate results. Trials are a great way for prospective customers to experience what you have to offer. Remember that if you’re making a signup form, avoid including too many fields. A name and email are usually enough. The fewer fields you use, the better.
Quizzes and exams
From IQ tests to personality tests, people love learning more about themselves. Offer an easy-to-take test on your site. Make sure that visitors can finish the entire exam without inputting a single piece of information about themselves. Only ask for a name or email when a customer wants to see the results. Quizzes and exams work best when you want to share your expertise on a particular topic. These types of lead magnets also have the advantage of not taking a lot of time to make.
Infographics
Infographics don’t just make great lead magnets, but they are also great on social media. They work well if you want to share information or impart knowledge to your visitors. Infographics are great because they condense information into a single, digestible image. Color and design play important roles in making good infographics.
Exclusive deals and free shipping
People love being involved in something exclusive. Special deals like coupons are a great way to get people to hand you their emails. People enjoy saving money on deals as well as free stuff. Coupons and exclusive deals embody what people are looking for in a product or service. Practically every brand uses deals and other giveaways to reach more customers. Sometimes, even a free shipping coupon is enough to get people’s attention.
A checklist
Checklists are great because they are both easy to make and digest. Checklists are clear with their message. They are flexible and can work for a variety of niches. They are a great way to present your expertise on a topic and to share solutions that your visitors may have. Avoid making your checklists too long. The items on your list should be simple and easy to remember. Checklists work best if they are essentially the summary of an article on your blog.
Reports
Reports are one of the most common types of lead magnets. They don’t take too much time and effort to make and subscribers know what to expect when they download one. Reports are a great way to summarize information, as well as your brand’s goals. Reports are usually done in ebook or PDF formats. They should not be too long or too short. Avoid giving away reports that are too detailed or too long. When composing a report, you can either do the research yourself or draw numbers from a source.
There are countless ways to make a lead magnet. A good lead magnet is easy to digest and doesn’t take too much time to create. Base your lead magnets on the examples provided above and your brand should be on its way to gaining new subscribers.
