It seems a lot of people want to be full-time bloggers or writers these days. However, there is a certain art to creating quality content.
Although every article is different, it’s important to have rules to stick to, so you can create better content and make the process a little bit easier.
1. Write engaging titles
Irrespective of the type of article you are writing, an engaging title is important. It’s also true that writing your titles in a similar format can make this process a little easier.
Crucially though, titles should describe your content accurately and not mislead readers. Although, it’s tempting to do that for clicks; it’s crucial to remember that reputation is essential here.
When you’re writing on your company blog, business reputation is important, so clickbait titles aren’t the answer. Instead, you should think about keywords that accurately describe the article and look to place those words at the beginning.
It’s also generally a good idea to be as concise as possible and try not to give too much away; readers may be discouraged from reading your article.
2. Avoid large blocks of text
In traditional writing, large chunks of text seen in newspapers and magazines was very much commonplace. Of course, that type of writing still exists – but it’s worth making the distinction between traditional media and online media. Digital content is where most of the growth is now, and more people are reading material on mobile phones as well.
You need to write using shorter sentences and smaller paragraphs; it also partly explains the reasons that list-style articles are more important. Even if you don’t want to write in that style, it’s still crucial to break-up content using subheadings, images, and other graphics.
3. Aim to cover popular topics and trends
There are different schools of thought on whether or not you should write on trending topics. Of course, doing so increases your chances of getting a lot of page views in the short-term. However, it’s worth mentioning that it’s very competitive and those views will quickly drop off after the first 24-48 hours.
Another strategy is to write content that is universally popular but is less reliant on trending topics. There is also the option of mixing it up between the two approaches. List-style articles also tend to be more popular than other types of content.
The general rule here is to aim for material that has as wide of an audience as possible. Niche topics won’t generally receive the same attention, but there may be reasons to write them from time to time if they specifically apply to your business.
4. Take care with your spelling and grammar
Whatever the topic of your article is, it’s crucial to take care of the quality of your writing. The role of the writer has changed over the years because they need to be excellent marketers, researchers, editors as well as being great content creators.
Quality control is crucial; you want to ensure you have read through your work carefully as part of your proofreading process. In addition to that, high-quality grammar software can help you spot errors you might have missed otherwise.
It’s also essential to ensure everything flows nicely and use a variety of different words to make your point. Arguably, this is the difference between good and excellent content creators.
Blogging is a popular trend, and having a blog post strategy for your business can help in many ways. It’s tempting to think that anyone can do it. In truth, being a successful blogger requires a particular set of skills.
When writing blog articles, remember to write engaging titles, avoid large blocks of text, aim to cover popular topics and trends, and take care of your spelling and grammar.
