The use of video content in marketing is becoming increasingly popular, with around 87 percent of businesses using video as a marketing tool. As Twitter is one of the most popular social media channels, it’s easy to see why more and more businesses are using video on the platform to increase their visibility.
Here, we’ll look at why you should post more video content to Twitter, describe various types of video you can create, and explain how to maximize the impact of every video.
The Benefits of Using Video on Twitter
You don’t need to be a professional videographer to start incorporating video into your Twitter content strategy. Anyone with a smartphone can shoot short videos to use for business marketing.
In terms of engagement, Twitter videos outperform images. According to Twitter, tweets with videos are six times more likely to be retweeted than tweets with photos. Another study found that social videos generated 1200 percent more shares than text and images combined.
Videos are the perfect medium for showing potential customers your products and business culture. They’re more memorable, feel more personal, and can quickly build your credibility. You can also convey more information in a video, which is not always easy in 280 characters.
Finally, a video takes up more space in the Twitter feed. In other words, more people are likely to notice your content. When you use native Twitter video, your videos will play automatically in the feed, making them even harder to miss.
What Types of Twitter Videos Should You Create?
There are various kinds of video that can work for your business – it depends on your marketing goals. Here are seven types of video to consider:
How-To Videos
Post useful videos that help viewers understand more about your business, products, and services. An informative video is more likely to drive people to your website to find out more.
Content Teasers
Use video to draw attention to your new content. Simply create a short video that features a few screenshots of images, text, and graphics from your new piece of content and include a link to the web page.
Product Demos
Showing how your product works in a short video is a great way to bring a product to life and generate more leads. You should focus on the benefits of the product and what customers gain from using it.
Behind the Scenes
How does your company operate on a daily basis? Show the friendly side of your business. Authentic videos are a simple way to humanize your business. You could go behind the scenes at your workplace, interview team members, or show exclusive footage of a company event.
Video Replies
If you want to really stand out on Twitter, consider answering specific customer questions in the form of a video. It’s a great way to show that you listen to feedback and it’s an opportunity to show off your brand’s personality.
Customer Testimonials
Video testimonials are one of the most effective types of content for building business credibility. They show your business from the perspective of real customers, which quickly helps to build trust.
GIFs
Gifs aren’t just a fun way to respond to your friends; they can also be used by businesses to convey information and also entertain. According to a Twitter study, Tweets with a GIF received 55 percent more engagement than those without.
For simple replies and messages, you could use a GIF provided on the Twitter platform. Alternatively, use a GIF creator like Giphy to create custom Gifs from your own video content.
Twitter Video Tips
Before you start creating and sharing your Twitter videos, here are some tips to maximize their marketing power:
Use Twitter’s Native Video Feature
To increase engagement, upload your videos directly to Twitter rather than sharing them from another site. Your videos will play automatically and attract more attention, which will increase views. Use the Twitter app to create a video, or simply upload your own.
Cater to Mobile Viewers
Around 90 percent of Twitter video views happen on mobile devices, so keep this in mind when creating videos. Use captions so that users can understand the video without sound and watch your video on a mobile device to make sure it’s mobile friendly.
Get to the Point
Although a native Twitter video can be a maximum length of 2 minutes and 20 seconds, most Twitter users prefer to watch shorter videos. Aim for 30 seconds to a minute if possible – videos under a minute will loop automatically.
Include a Call-to-Action
Make sure you include a call-to-action somewhere in the video. At the very least, include a call-to-action in the text of the tweet. Whether it’s to “buy now” or “find out more,” give readers a link they can click on.
Include a Hashtag (or Two)
Hashtags make your tweets more visible to people searching for topics related to your business or message. Try not to include more than two hashtags alongside your video, as this can lead to a drop in engagement levels. Search Twitter for relevant or trending hashtags and join in the conversation, including your video in the tweet.
Is It Time You Posted More Twitter Videos?
According to the 2019 Social Media Marketing Industry Report, the majority of marketers plan to maintain or step up their use of video on social media, so now is the ideal time to use more video content on Twitter.
If you have any questions, our team would be more than happy to help. Call us today at (484) 893-4055.
Sources:
1. blog.hubspot.com/marketing/state-of-video-marketing-new-data
2. blog.twitter.com/marketing/en_gb/a/en-gb/2016/5-reasons-why-you-should-use-video-on-twitter.html
3. brightcove.com/en/blog/2017/01/how-transcripts-boost-video-seo
4. twitter.com/TwitterBusiness/status/1070423034467540992
5. business.twitter.com/en/blog/how-to-video-content-strategy.html
6. socialmediaexaminer.com/social-media-marketing-industry-report-2019/
