Twitter has been around for nearly a decade and is still a place where many people spend much of their leisure time. Since the start of 2016, Twitter has been the second most popular social media platform in the United States with over 320 million active monthly users. It would be foolish for businesses to miss out on a population of this size.
If you haven’t already createdan account for your business, or haven’t taken full advantage of your current account then now is the perfect time to begin. How can your business leverage this platform in an effort to bring in new clients/ customers?
Keep an Active Profile:
Many local businesses are already trying to create a dialogue with customers through blogs on their websites. Tweeting can be thought of as a form of microblogging. Twitter expedites the blogging process because it allows you to update potential customers with important information about your business at a much more frequent rate than a traditional blog would allow.
A Twitter post is limited to 140 characters, but a user can post however many times they want with relative ease. A stagnant profile is bad for business, so when using Twitter to market your business it is important to be precise with your tweets and to keep an active profile. A few tweets a day about your business will help to keep your target audience engaged.
Provide Visuals:
The phrase, “A picture is worth a thousand words” is crucial when marketing any business. Some businesses make the mistake of failing to provide their audience with visuals. When using twitter to market your business, you should be tweeting pictures and or videos of relevant information in an effort to keep your audience informed and entertained. Pictures and videos provide potential customers with a chance to see how your product/service actually works, and how well your business is doing.
Promote Good Reviews:
One of the most interesting features of Twitter is that every user has the ability to Retweet someone else’s tweet. For example, let’s say that Rachel is following Ashley on Twitter. Rachel decides to retweet a tweet that originally came from Ashley. After this action is done, all of Rachel’s followers will now see Ashley’s tweet on their timeline’s (twitter feeds). It is important to have a purpose when retweeting because the things you decide to retweet are also a representation of your business and its core values. Using this feature the right way can have a great impact on the popularity of your business.
90% of customers claim that their purchasing decisions are influenced by online reviews. With the correct use of Twitter, businesses can use the retweet feature to promote good customer reviews. Search for tweets that include the name of your business and retweet the positive ones so that everyone else can see them too!
Customer Support:
Due to the speed and convenience of the site, Twitter can be a great tool for providing customer support. Successful businesses often face the problem of having high traffic to their customer service call centers. Twitter can divert some of that phone traffic away from the call centers so that your business can devote more time to the bigger picture. If a customer has a problem, or is confused about a particular product or service they could simply send a tweet to the business’ twitter profile. This gives businesses the opportunity to respond to problems promptly and publicly.
Fast public responses will show that your business is dedicated to providing excellent customer service and the conversation will be visible for any other customers who may have been experiencing a similar problem.
Twitter has proven itself as a juggernaut in the world of social media. It provides businesses with quick and easy access to a large population of potential customers. If you haven’t already started, now is the time to start effectively marketing your business on Twitter.
Article by Prince Patterson
