Email is a part of people’s everyday lives. Most people start their days by checking their emails, whether on their phone or desktop. This makes email one of the most efficient ways to promote your brand. Nonetheless, some business owners still hesitate to start an email marketing campaign. If you’re one such person, here are four reasons you should consider making email marketing a priority.
Increased engagement
Email is one of the best ways to engage your audience. General emails and newsletters with alluring calls to action can get your readers to visit your site, purchase a product, or subscribe to a service. Including social share buttons on your emails can also increase click-through rates.
Email’s flexibility is best exemplified through HTML. The power of a web page can now be coded into an email, allowing you to include anything from pictures to videos into your content. All of these tools can be used to improve both branding and customer engagement. Your emails can also include sign-up forms and other useful features that allow you to engage your audience directly from their inboxes.
Measurability
Analytics is an important part of any online marketing effort. Email functions in a highly data-driven environment, and email marketing campaigns function through dozens of metrics that can be analyzed. This provides brands with a variety of avenues by which to track their readers’ interactions with their emails.
While you can get these insights on your own, most email campaign platforms make it easy for you to acquire such data as click-through rates, coupon reception, open rates, and browsing habits. These concrete metrics can be used to adapt your brand to the market.
Nurtured relationships
Newsletters are often described as the backbone of email marketing. In the same way a social media presence is important for a brand, newsletters are a consistent channel through which the brand can maintain a good relationship with the fans. Newsletters that are released on a consistent basis provide customers with insight on what their favorite brand is up to.
Newsletters are effective because they allow fans to better connect with brands, especially if they are personalized for individual buyer personas. A brand can nurture relationships with followers through a variety of ways, ranging from welcome emails to weekly newsletters to testimonials. Just remember that not all newsletters have to be promotional in nature.
Effectiveness
Email marketing makes it easy for you to share information with your customer base. Informing your subscribers to your latest sale or giveaway can be done on social media, but you can do it just as well, if not better, on email. Most brands also use email as a means of announcing new brands or services.
Email marketing works. That is a fact. While brands may struggle to establish committed audiences on social media, email remains one of the most cost-effective and dynamic ways to engage audiences. Most importantly, smaller brands can enjoy the same benefits from email marketing as do larger brands.Brands of all sizes should take advantage of the opportunities afforded by email marketing. It has an equalizing presence, allowing small brands to compete with their larger counterparts. Email marketing is constantly evolving, but its effects on brands are more consistent than those of social media and other markeemail mating approaches
