Regardless of how amazing your blog post happens to be, visitors aren’t likely to take the time to read anything unless there’s an eye-catching headline above it. This is especially true of curious browsers checking out your blog for the first time. The key to getting more engagement out of your blog is to add some pizzazz to your titles.
Write Titles for Humans
While you want to rank well on search engines, your headline still needs to be engaging. Think about what’s likely to entice someone to read the post and worry about working in a keyword or two after you come up with an idea for a title.
Use Descriptive Words
Pick a few words that describe the content of your blog post and use those words in the title. It can be something as simple as “Learn How to Make Perfect Pancakes,” in which case “perfect” is the descriptive word.
Ask a Question
Readers love some degree of mystery. By asking a question in your title, you’ll pique the reader’s curiosity enough to make them want to read the post to find out the answer. Just don’t be too cryptic or you’ll drive bewildered browsers elsewhere.
Get Inspired from Other Titles
If you’re stuck for a blog title, do a search on the topic of the post and see what comes up. While you don’t want to copy another title verbatim since Google frowns on such things, seeing what titles are associated with your topic may provide some inspiration.
Increase the odds that your posts will be read, and hopefully shared, with more appealing blog titles. The tips presented here can be applied to your archived posts as well to make that content more appealing to new visitors. Don’t forget to keep tabs on your metrics to gauge how much traffic your blog is directing to your website. If you’re not seeing the results you want, make some adjustments to your titles or add fresh content.