Attending trade shows is an excellent way to grow your customer base and network with current customers. However, it is important to remember that your competitors will also be attending those trade shows, seeking to make your current customers theirs and keep you from snagging those new clients. Therefore, it is important that you make your exhibition stand noticeable when customers walk past and these tips can help you do just that.
You Need the Right Look
If your exhibition stand is not noticeable, rest assured that people won’t notice it. Display customized banners that those attending the show will attract attention and bring visitors to your table. For example, customized table banners using your company colors and logo are perfect for drawing people into your booth. Because the table banners reach the floor, they allow you to use the underside of the table for storage, keeping your exhibit area neat and tidy.
Maximize Small Spaces
Most times, exhibition spaces are very small, allowing for very little room to place displays. Consider using standard pull-up banners printed on premium satin to draw attention to your booth. The banners on their pull-up stands take up less room than others and banner printing can be customized to suit your needs as well. Remember to keep your branding in mind when deciding on banner printing as you want all information within your space to be consistent and send the same message to customers.
Remain Consistent
Giveaway items are always welcome at trade shows, but be sure to give items that have actual value to the recipient. Although pens are always welcome, they are very common, so consider items that are unique and fit the branding of your company. For example, if your company is in the travel or leisure business, consider a fun giveaway such as sunglasses or luggage tags with a catchy phrase. A company that specializes in hunting or fishing gear could giveaway flashlights with a phrase such as “helping you light the way toward savings.” Items such as portable mobile phone chargers or reusable travel mugs are also well-received at trade shows.
