Most brands now realize the importance of content marketing. Of course, this means that most have websites and a company blog. However, successful content marketing goes way beyond having the intent to write a blog post once in a while. It’s also fair to say there is a specific art to blogging. Therefore, this article will look at some rules you can follow to get the best results.
1. Quality matters.
There are many aspects of writing content, and some are more in your control than others. The quality of what you write though is undoubtedly in your control. Of course, quality can have different explanations in this context and may also depend on your business to some extent. Style may also be different from providing an analytical approach to a more casual writing style.
However, in all cases, you want to provide the best quality content with the highest level of spelling a grammar. Therefore, you want to make sure you avoid simple mistakes and ensure any data or research you use is accurate. Remember your reputation can be on the line if you provide unreliable information and an article with countless mistakes may deem your brand to be unprofessional.
2. Choose your subjects carefully.
It’s crucial to note your company blog needs to be used for a specific purpose; in other words, it’s not a place to write about anything or everything. Instead, it’s crucial to choose your subjects carefully depending on your aims. The critical part of this is being incredibly focused on the topics you look to tackle.
Of course, this process begins with a content plan where you consider the topics you want to discuss on your company blog and also the style of them. In fact, this will make your life a lot easier because you already have an idea of what to write next. You want to make sure that every new piece of content fits into your overall strategy. Therefore, you want to gain engagement on topics that will benefit your business.
3. Titles should be carefully crafted.
As mentioned, writing successful blog content is an art, but that process is not only confined to the body of the content. It also applies to both titles and subtitles, the reason being is this is all crucial for SEO and therefore page views.
Sometimes brands can forget that the aim here is not to create a clever or catchy title that you might look to do when writing for a newspaper. Writing web content is totally different, and it’s all about using the keywords people will search for. You also want to ensure your titles are short and contain at least one primary keyword at the start. Remember that you could spend hours creating quality content, but it will only be read if you divert users to it in the first place.
4. Write popular content your audience will love.
Whenever considering a new piece of content, it’s always crucial to keep your audience in mind. Remember your blog posts can only be successful if your fans and customers love them. To achieve this, you need to find the balance between what is popular and trending and also what your audience loves.
The process starts then by researching current trends, especially the ones that relate directly to your business or industry. On top of that, you want to research analytics for your social media pages and your website itself through Google Analytics. It’s likely you will learn over time what works and need to do less research, but the key message is to write for your audience rather than for yourself.
5. Ensure your content is shareable.
Another crucial rule when writing new blog content is to consider how shareable it is. Clearly, success is largely determined by users eagerness to share your content. Therefore, you need to ensure the topics you cover appeals to your audience, and the style it’s written in makes it easy to share.
You should also consider on which platforms you want it to be shared on. For example, if you want users to share on Pinterest, then you need to include images in the body of the content. Equally, it’s vital to add share buttons for a range of different content. Finally, make sure your posts appear correctly on mobile format as many users will access it through a mobile phone. Remember the easier you make it to share, the more likely it will be shared.
Brands recognize the importance of having a content marketing strategy. However, writing successful blog content takes a certain amount of know-how. This article has focused on some rules to follow for the best success. Therefore, remember that quality matters, choose your subjects carefully, titles should be carefully crafted, write content your audience will love and ensure your content is shareable.
If you have any questions, our team would be more than happy to help. Call us today at (484) 893-4055.