Facebook has become one of the best platforms for business marketing, providing businesses of all sizes with access to enormous audiences. Although the marketing potential of Facebook is huge, businesses still have to do the right things to take advantage of it. A key component of using Facebook to its fullest is creating engaging posts that customers will like, share and, hopefully, be inspired to take action by. Here are some of the top tips for creating better and more engaging Facebook marketing posts.
Rely Less on Text and More on Visual Content
Many businesses make the mistake of writing long, highly informative posts that they believe will be of tremendous value to their customers. Although the intention behind this is good, it works against certain fundamental aspects of the Facebook platform. People using Facebook typically scroll through their news feeds too rapidly to read every post. Instead, they scan the feed and then stop only on posts that they have some kind of initial engagement with. In the case of posts from friends, this initial engagement is usually just that they know the person well and are interested in what that person has to say. In the case of business posts, however, this factor isn’t present. Instead, the post needs to have an interesting piece of visual content that will stop the viewer from simply scrolling straight past it.
Create Humorous or Interesting Videos
Though a picture can be excellent for engagement, video content is usually even better. However, there is a right way and a wrong way to present your product or service on video. Simply making a short video telling people what you sell or do won’t result in much engagement because not many people will really care. Instead, you should present your business by using either humorous or interesting videos that will catch the viewer’s attention in the first few seconds. Once the viewer is hooked, you can present the product or service you are promoting within the context of the video.
Get Your Target Audience Right
If you are marketing a business on Facebook, chances are you are using Facebook advertising to get your posts in front of as many people as possible. However, the best content in the world will be entirely meaningless if you put it in front of the wrong audience. Find out about the location, demographics and interests of your existing customers and use the data from your customer base to target your promoted posts to people similar to them. You can, of course, experiment with audience targeting, but make sure that the people your post is being promoted to have at least something in common with the customers you already have.
Redirect to Other Platforms
As was pointed out earlier, Facebook is not the place to post large amounts of informative content. However, it can be an excellent way to redirect viewers to platforms better suited to such content. For example, if your business has a blog, it is better to use Facebook posts to redirect viewers to that blog than to try to write out a long and informative Facebook post. If you have detailed content that is not suitable for Facebook, simply use Facebook posts to get readers or viewers to platforms that are more appropriate for that sort of content.
Creating engaging Facebook posts can help your business to grow its audience and reach new customers that otherwise may never have become aware of its products or services. By using these tips to create more engaging Facebook posts, businesses can broaden their appeal and increase the success of their social media marketing campaigns. Business owners should also remember that getting engagement from customers also means engaging with customers. When questions are asked in the comments section of a Facebook post or through a direct inquiry, it is important to let your customers know you are listening by responding quickly and with useful information.