At its core, video marketing is simply using online videos in the promotion of your business. There are many ways to use videos to build your business including putting them on your own website or posting them on YouTube. The following article will help you evaluate the different types of videos and the many ways they can be used for business building.
First and most important, if you haven’t used video marketing yet, just try it. The more videos you create and use, the better you will get at making highly effective videos. If you have a new idea, try it out. That is the best way to learn what works and what does not work. Don’t be afraid to experiment. After all, what do you have to lose?
If you decide to try putting your video on YouTube, you can take advantage of their easy-to-use editing tools. For example, you can share your links, provide a coupon code and give lots of details about your products or services.
There is no better way to educate your customers about your offerings than to create a promotional video. You can show them your product in action and use video testimonials from satisfied customers. You can also show the product being used in extreme conditions and you can use lots of close-ups to show your product to its best advantage. If a picture is worth a thousand words, just imagine how much a video is worth.
Another great thing about marketing with videos is that you will be able to speak personally to your customers. They will connect with you and develop trust when they see you sharing personal stories. Of course, you need to keep it professional because, if you don’t, you will probably lose customers.
Make sure you grab your viewers’ attention quickly. The first 15 seconds of every video are critical. If you don’t get viewers’ interest right away, they will click away and you will no chance to make a sale. Also, be sure your voice and appearance are professional because many people judge the whole video by how you look and sound in the first few frames.
Invite other experts to be in your video. These people have their own followers and they will love to share the video with their network. You will get more viewers quickly and, if the content is good, the video might even go viral.
Too many marketers put their video on YouTube and don’t think of other ways to market it. Why not post it on your website with a link to your business Facebook page and then tweet about it? These tactics will make sure you get as many viewers as possible.
Consider holding a video contest where you ask viewers to create their own videos. They should be related to your product, of course. People love competition and will respond to the call. In effect, they will create testimonials for you and, because other viewers are voting on them, bring new viewers and energy to your site.
Always be sure to include an active link to your landing page for that product. If possible, put this link in the media player’s frame. That way, if the video is shared or embedded in someone else’s website, the link will stay with it.
So, it’s a good idea to work on your marketing strategy and find a way to include video marketing. Even if you only create one or two videos, you will see an increase in traffic and, if you decide to go all out, you may very well have a real jump in earnings. So why not give it a try?