The majority of brands know the modern era needs a sophisticated digital marketing strategy. Social media is clearly a crucial part of that. This article provides some tips on how you can gain more followers on Twitter.
1. Targeted following
Twitter obviously has rules against aggressive following and you should always be careful not to come across like a spammer. However, this is a grey area and following users is encouraged by the site. In fact, you could argue it’s largely the point of Twitter.
The important thing to note here, though, that if your goal is to gain followers, don’t simply follow accounts at random. Instead, you want to target those that are most relevant to you – and as mentioned don’t follow on mass. The best practice for new accounts is to limit your following to 50 or so a day – although this will differ from business to business.
2. Twitter is a communication platform
One of the biggest pieces of advice for brands is to keep in mind that you won’t get very far by talking to yourself. Twitter does not exist first and foremost to be a sales channel for your business, but instead is there to connect people.
Therefore, if you want to be successful it’s crucial to engage on the platform. You can do this in several ways such as replying to comments you get, creating content that engages by asking questions and even responding to posts from others. The bottom line here is if you want to get a lot out of Twitter, you need to put a lot into it.
3. Remember to like and retweet
As mentioned, Twitter is all about engagement. Of course, you want to maximize the engagement on your content. However, these things are mutual to some degree – meaning you have to put in a bit to get a bit back.
It’s true to say that simple actions can be enough to gain new followers. For example, engagement such as liking or sharing a tweet from others. Both of these actions have advantages because when you like, you aren’t sharing the tweet on your profile – and there may be reasons when retweeting works well, such as sharing positive feedback on your brand. Remember on Twitter that users expect two-way engagement.
Most brands now recognize the importance of a solid digital marketing strategy. Not every platform is equal though – and a different approach is often required for each one. The preceding article has focused on Twitter by providing some basic tips to gain more followers. Remember to engage in targeted following, use Twitter as a communication platform and to like and retweet content from others.
If you have any questions, our team would be more than happy to help. Call us today at (484) 893-4055.
