Whether you own an eCommerce site, or you have a blog, email subscribers are where the money is. Email subscribers have an interest in your offering, or they wouldn’t have subscribed. Email subscribers are also a captive audience. You don’t have to wait for email subscribers to visit you, you can take your marketing to them. So, how can get you more people signing up to your mailing list? How can you encourage more people to part with their email address? Here are ten ways that you can get more subscribers on your mailing list.
1. Give People a Reason to Subscribe
The first thing to do to increase your subscribers is to look at the wording of your email signup forms. Are you giving people a reason to subscribe to your mailing list? Are you making subscribing sound attractive? Providing people with a means of subscribing is not enough. You must also give them a reason to subscribe. “Signup now to receive exclusive offers” is a lot more persuasive than “Subscribe to our mailing list.”
2. Use More than One Signup Form
If you only have a mailing list subscription box in the sidebar of your website, people might not see it. Placing subscription boxes in several locations on your website will get you more subscribers. You could have a box at the bottom of the sidebar as well as the top, for example. You could have a floating subscription box that follows the user as they scroll down the page. The easier you make it for people to signup, the more people you will get subscribed to your mailing list.
3. Offer Discounts and Deals
You can increase your subscribers if you offer something in return for people’s email addresses. The simplest way of adding value to your subscription is by offering a discount code or a special offer. The discount you offer doesn’t need to high-value to be effective. The value of your offer only needs to be enough to provide an incentive to sign up. Subscribing to a mailing list only takes a few seconds. Even so, people like to think that will get something in return for their time and their email address.
4. Use Popup Boxes
Using popup boxes will help to ensure that visitors subscribe to your mailing list. Popup boxes can be intrusive, but if use them well, they can also be very effective. There are several stages during a user’s visit to your site that you could present them with a popup subscription box. You could set a popup box to appear on arrival at your site. The popup box could appear after a set amount of time. Or, you could have an exit popup box. There are pros and cons to each of these types of popup boxes. So, experiment with the timing of your popup boxes to find out which method works best for you.
5. Use Lead Magnets
Lead magnets are a good way to incentivize people to opt-in to your mailing list. A lead magnet is something of value that you offer subscribers in return for their email address. There are lots of different types of lead magnets that you could offer. So, you can offer more than one lead magnet, or you can change the lead magnet over time. Examples of lead magnets include e-books, free samples, and checklists or resource lists.
6. Encourage Subscriptions on Your Social Media Accounts
Your website is not the only place that you can ask people to sign up for your mailing list. You can also encourage people to subscribe to your social media accounts. Facebook has call-to-action buttons that you can use to get more subscribers. You can also encourage subscriptions on Twitter and other social media platforms.
7. Offer Alternative Content Formats
Content upgrades are another way of encouraging people to divulge their email address. Content upgrades offer people alternative ways of viewing your content. You could offer people the opportunity of downloading a blog post in PDF format, for example. If you have a video on your website, you could offer a written transcript of that video.
8. Place Signup Forms in Content and at the End of Content
Encourage people to opt into your mailing list from within your content. In-line signup forms placed in the middle of blog posts, for example, can grab the attention of visitors while they are reading your content. Subscription forms placed at the bottom of the content can also be effective.
9. Run Competitions
Prize draws and competitions are an effective way to gain more email subscribers. The prize doesn’t need to be very valuable. It could be a sample of one of your own products, or it could be a book or a small inexpensive gadget. Free giveaways are often shared, too. A competition can reach a wider audience because people will share it with their friends.
10. Take Every Opportunity to Encourage Subscriptions
Each time you interact with someone, you have an opportunity to ask them to subscribe to your mailing list. So, think about all the contact points that you have with customers and visitors to your site. You can ask customers to subscribe when they check out of your e-commerce site. You could include a mailing list opt-in call to action at the bottom of all your emails. And, you can add a subscription option to the “Contact Us” box on your website. Never miss an opportunity to make it easy for someone to subscribe to your mailing list.
The key to gaining more email subscribers is; don’t be afraid to ask. All the above options are useful ways to increase subscribers to your mailing list. The best thing to do is to try the above ideas and track the results. Whatever type of website you own, your mailing list is a very valuable commodity. So, make opting into your mailing list appealing and easy to do. Then, you will soon begin to see your subscriber numbers growing.
If you have any questions, our team would be more than happy to help. Call us today at (484) 893-4055.