Marketing is a tricky business. Say the right thing and people will flock to you. Make a mistake in wording, and the public won’t give you a second glance. But how do you know what exactly you should say? Well, that’s what copywriters are for.
Copywriting exists for one thing: to make sales. These writers know exactly what to say and how to say it to trick the subconscious mind into moving forward. But if you do it right, you don’t need to hire a special writer. Here’s how you can craft your headlines in a way that maximizes interest.
Be Unique
Having a unique product or brand is a must for today’s market. There are thousands of beauty bloggers, and countless fitness experts who are all trying to sell their supplements or services. Even dating experts have fierce competition with each other. Find a way to set yourself apart from the rest. What makes you or your brand more appealing than others? Perhaps you’re a makeup artist–think about offering a specialty, like giving tips that make your face look slim. Nobody wants what they’ve already seen; they want new and exciting. Come up with a list of what makes you more exciting than your competition.
Use phrases that highlight your unique content, such as:
- Groundbreaking
- You’ve never seen this before
- Brand new
Call to Action
Don’t merely ask people to take a look at your brand. Don’t simply make suggestions–tell people what to do! Demand that they do it. Act like it’s vital for them to check out your product and do it in a catchy way. Take a look at these headlines, re-written by a copywriter.
- Original: Taking Green Tea Supplements Can Really Help You Lose Weight
- New: Buy These Green Tea Supplements and Start Losing Weight Today!
- Original: Making an Ex-boyfriend Jealous is Easy
- New: These 5 Tricks Will Make Your Ex-Boyfriend Beg for You Back
- Original: How to do Flawless Makeup
- New: Create a Slimmer, Smoother, Flawless Face in Only 5 Minutes
So how do these headlines differ? Well, the original is a suggestion or a weak description. The re-write is a demand or a strong promise. The copywriter includes language that suggests by watching the video, reading the article, or using the product, that the consumer will benefit from the brand. It feels more exciting and carries more of a feeling of guarantee and results.
Language
When it comes to copywriting headlines, there are certain words you want to use. These words work in the mind to suggest forward action and are shown to result in more interest and purchases, without the buyer even realizing it’s the words that have gotten them to that place. These include:
- Buy
- Now
- Immediately
- Purchase
- Instantly
- New
- Right now
- Limited time
- Hot
- Surprise
- Don’t wait
One example of an important keyword that you need to use more often is “because.” Studies have shown that telling a customer the reason why you’re doing something has a big effect on sales. For example:
“We’re Giving You Two Weeks of Our Newsletter Completely Free Because You Can’t Miss These Amazing Deals”
One more example is the word “You.” Use it whenever you’re addressing potential customers. It will make them feel special and make you seem sincere, without them even realizing it. To go even further than just “you,” ideally you should craft your newsletter in a way that it will automatically insert the subscriber’s first name in the greeting, as well.
Marketing should be taken seriously, with every word and headline carefully crafted. It doesn’t have to be scary or hard, and if you put the work in, you’ll see more traffic and interest instantly, growing your business and brand upward and onward like you’ve always wanted.
