Social media and content marketing go hand-in-hand. You can use social media to promote your content, and likewise, you can get more followers and shares via your content. Businesses can use both in tandem to generate more sales. Bloggers can boost their traffic by making the most of social media. Here are some effective tips that can help you get more social media shares with your content.
1. Use Social Media Buttons
Ever noticed those buttons on blogs that let you instantly share it to Facebook, Twitter or Reddit? These are perfect for boosting awareness of your content.
Most blog platforms make it easy to add share buttons to all of your blogs. Look for plugins like ‘Simple Share Buttons Adder’ or ‘AddToAny Share Buttons’ or ask your website management company to add these to your site. These will let you implement simple and eye-catching share buttons for people to see and share your content.
It also helps to add social media widgets in your site’s sidebar to get more followers. Also, keep in mind you can share your content yourself. If you feel like you have something that will take off on social media, make sure to use your share buttons and post it across Twitter, Facebook, and other networks.
2. Make a Call-to-Action
If you don’t ask, you don’t get. That’s the basic concept behind CTAs (call-to-action), a common SEO strategy used to get readers to click what you want.
That means if you want people to share your content, tell them to. End every blog post with a small paragraph asking for shares. For instance, you could say “Know a friend who needs this advice? Click our share button to show in your Twitter Feed!”.
Remember that people don’t just go sharing anything on social media. Make sure your content is engaging and give people a real reason to share it.
3. Run a Contest
One way to get a lot of shares fast is by holding a contest. Many sites run contests for readers to win freebies – providing they share it on social media.
This is great, as everyone who follows and shares will be sending your contest to more people. Then they, in turn, will share it with even more people. You could see your traffic and social media presence boom overnight.
You can run a contest for anything from products to free memberships. Make it something that people will want to enter. For instance, an online fitness store could offer up a fitness tracker. It’s a small cost that could result in tons of people coming to your site, browsing your products, and buying something.
4. Create a Referral Program
Referrals are another way to get shares fast. If you run an online store using e-commerce software, it’s simple to give customers discounts through referral links. Ask them to share it on their social media channels and you can drive up traffic fast.
Offer something worthwhile like a money-off voucher or discounts for every referral. For instance, you could offer a $5 discount for every referral a user gets. You could also offer a $5 discount for people who sign up via a referral link. It’ll ensure you make sales as well as bringing plenty of new customers in.
5. Produce Viral-Friendly Content
When it comes to getting social media shares with your content, you need to make it entertaining.
People don’t just share any old blog, image or post. They want something that will appeal to their friends and their online communities. Graphic content like videos, infographics, and humorous memes often do well on social media. Focus on these for best results.
You could also offer up interactive content. For instance, create a quiz where people can share their results. It’s something that can instantly get people interested and bring them to your site.
Every business owner can benefit from these tips to get more social media shares with your content. In short, create engaging content, include share buttons, and include a CTA. Special promotions for sharers and contests can also help. Good luck, and enjoy seeing your social media following and your content marketing grow. If you have any questions, our team would be more than happy to help. Call us today at (484) 893-4055.