You can build a page up on Instagram from nothing remarkably fast. That’s because most people are craving more content to watch and engage with. If you provide relevant and enjoyable posts on Instagram regularly, people will want to follow your page.
The problem is that many brands do not understand what a good content strategy on Instagram looks like. It is not natural to some people, especially those over the age of 25 who didn’t grow up with these apps.
This guide will teach you how to post content that gets your brand traction on Instagram.
The First Rule of Instagram
If you want to grow your page quickly on Instagram, you need to post at least ten times per week. Frequency is a very important part of the Instagram success formula.
Pages that post more frequently tend to gain followers faster and get more consistent engagement. People will become more familiar with brands that have an everyday presence in the content feed.
It will not feel natural to post this often on your page. To build your page more quickly than other brands do, you will have to be unusual. Posting ten times per week is the first principle from which everything else will be made possible.
What to Post on Instagram
The best way to learn about what kinds of posts are possible is to look at other brands in your niche. You will be inspired by these brands as you think about your own content. You might focus on photography, quotes with landscape backgrounds, or entertaining vlogs.
In the end, you just need some photo or video, some words, and a few hashtags. That should be enough to constitute one full post.
Share the story of your brand. You can offer historical information or current behind the scenes footage of the brand. Tell stories from your community, feature local artists and entrepreneurs, and tell a joke or two on the side.
In order to make your ten posts per week, you will need to be willing to go out on a limb. Try a lot of content and see what works. Your audience will make it abundantly clear what is good by engaging with the posts that are and ignoring the ones that aren’t.
Listen to Others
As you grow your page on Instagram, you will encounter a lot of feedback and content from other people. In your feed, you’ll see posts from other pages which may inspire, bore, or infuriate you. You will also receive comments and direct messages.
Whenever somebody takes the time to engage with your page in a positive way, it is worth it to respond to them. You can build strong relationships on this platform in this way.
Never ignore somebody who is being polite. You don’t have to agree to every offer, such as collaborations from brands that don’t inspire you, but at least say thank you when people take time to engage with your content for the first time.
Iterate as You Grow
Iterate on new ideas and experiments every week. You should try at least one new kind of content each week. This is a way to keep moving forward and to potentially stumble onto popular new post formats.
Many concepts take a few tries to get right. If you launch a new series, such an educational series or a behind-the-scenes vlog, it may be worth committing to six posts in the series up front. This way if the first few posts don’t get a good reaction, you’ll already have more content ready to go to see if people like it. Sometimes it takes a little while for a new idea to catch on.
After six tries, if a series isn’t catching on, get rid of it. Keep iterating until you have a reliable set of post formats that work for you.
One Year of Work
If you put in a full year of hard work on Instagram, you can grow your page to a large size. This may sound like a long time at first. Once you get going, you’ll realize it is not so long. A successful Instagram page could last a lifetime.
Apply the ideas from this guide and you will be on your way to Instagram success. Work hard and give it your all if you want to succeed on this competitive platform.