Social media marketing has been one of the most powerful marketing strategies for years now. 2018 statistics show that 95% of adults aged 18-34 follow brands on social media. What’s more, those who share your content will help you reach an even wider audience. This results in more traffic and more customer conversions.
You probably already have some social media channels, such as Twitter, Facebook, and Instagram. But are you getting the most out of them? These five cool ideas will help you supercharge your social media marketing strategy.
Post Competitions and Giveaways
One of the greatest ways to gain more traction on social media is by posting competitions and giveaways. People love free stuff, and offering them a chance to win something cool will definitely catch their attention.
There are many ways to do this. For instance, if you’re an online store, simply offer up a giveaway for free products for anyone who follows you and shares your post. Your followers will share with their friends, who will share with their friends and so on.
You can also find competition and freebie sites to submit your giveaways and reach even more people. This can easily expand your audience overnight. Plus, for the cost of a few free products, you’ll gain many new customers to cover the costs and even boost your profits.
Include Share Links For Every Page On Your Website
Posting your best content on social networks is a good strategy to bring your customers back to your website. However, for even better results, it’s best to ask other people to share the content they like. People will be much more interested in your company if it’s recommended by someone they follow.
Content management systems make this easy. For instance, you can implement Social Media Share Buttons for free on WordPress websites. This allows people to share any blog or page on your website that they enjoy.
You can also use online shopping cart systems which allow people to share their purchase. If customers are happy with the service you give them, they may share it with their friends. This can bring you to more people’s attention and boost your customer base.
Offer A Referral Program For Customers
Word of mouth marketing is always powerful. If people vouch for your company, their friends and followers are likely to take an interest.
While social media share buttons and competitions help with this, a customer referral program is often the best method. Give your members a code that they can easily share on their Twitter, Facebook, and other channels to their friends. You might want to give an offer such as 5% off for both parties for every new customer they recommend.
This can influence more people to buy from you. Plus, the more customers you impress, the more referrals you get and the more it’ll continue. This can result in a huge boost in sales over time.
Reach Out To Social Media Influencers
Getting your followers and customers to share your content and products can help. But for the best results, you might want to reach out to popular social media influencers.
People with huge followings on sites like Instagram and YouTube often get sponsorships to recommend products to their followers. Due to their high influence, this can cause an instant spike in sales.
Some YouTubers will even do product or service reviews for free, providing you let them test it for free. Try reaching out to some popular social media influencers in your industry and making a deal with them. It’s a brilliant way to get a powerful testimonial that can effectively drive more people to buy from you.
Collect Social Media Analytics
Just like with everything else in your business, data is endlessly useful. Just like you would collect analytics for your web content, collecting analytics for your social media performance will help you improve your marketing strategy.
There are many useful social media analytics tools for this, such as Sprout, Buzzsumo, and ShortStack. You can get information on your best social content and produce more of it to keep building your social media presence.
Schedule Regular Social Media Content
A lot of people are instantly enticed by the updates they get on sites like Twitter and Facebook. If you keep your company in their mind regularly, you’re much more likely to convert them into customers.
This requires regular, engaging posts. You can use social media scheduling software to send out daily content to your followers. Make sure the things you post are interesting and engaging without being too spammy. Posting too often will impact you negatively, but one or two posts a day can help.
Things like funny videos and gifs can have a great effect if you relate them to your business. Posting interesting content with related hashtags can also catch people’s attention. Top it off with things like sales notices and giveaways and your social media will take off fast.
Post Video Content On Social Media
Using video content is hands-down one of the most powerful modern marketing strategies. Walls of text can quickly turn users off, whereas something they can quickly watch and listen to will catch their attention and keep it.
Many businesses use this to their advantage by posting fun and entertaining videos on Twitter, Instagram, and even SnapChat. Whether it’s a funny advertisement, a quick how-to guide or even a meme, a lot of people enjoy this kind of content.
You can take things even further by building a YouTube channel for your company. Not only can this help drive people to your website, but these videos can provide some extra income if they get enough hits.
Social media marketing is more important than ever today, and many people will first hear of your business through sites like Facebook, Twitter, and Reddit. Make sure you supercharge your social media marketing strategy with these great ideas to improve your success. Social media can increase your traffic, improve customer loyalty, and boost sales, so you should utilize it in every possible way you can. If you are ready to supercharge your social media, our team would be happy to help! Call us today at (484) 893-4055.
