There are some great tactics that you can use to get more followers on Instagram. It’s simpler than you might think: with a good niche and some decent content, it’s not so hard to reach an audience and grow your page.
Most brands fail due to a lack of persistence. They post for a few days and then bail. You need to do the opposite, using patience to develop a good style and understanding that it takes a few months to see great results after that.
Follow the tactics from this guide, and you’ll feel a big improvement in your Instagram experience.
Content Strategy 101
The most important thing about your Instagram page is your content strategy. That refers to what kind of content you create and how frequently you post on your page.
Brands have been built upon a myriad of different forms of content over the years. Some people gain an audience through vlogs and funny video content. Others share beautiful photographs and educational content, and others use Instagram as a live streaming and “stories” platform.
Try all of these things and see what works best for you. You can even create a “dummy account” under a fake name if you want to try some stuff that isn’t attached to your brand. Cultivate a curious mind within yourself for a month and explore as much as possible.
After that first month, review your results. Identify the 20% of posts that drive most of your growth and then do content in that style every day. That is a great content strategy with which to start.
Hashtags and Networking
Hashtags are the main tool by which Instagram marketers network with each other. It’s astounding how quickly you can identify similar pages to your own by using this method. Simply type the hashtag sign and any word relating to your niche in the search bar. You’ll see related content appear in your app as you type.
If you spend some time every day searching and engaging with content on relevant hashtags, you’ll make new friends. There are some spam bots out there too so don’t get fooled. If someone leaves a one-word comment, it may be a bot.
Don’t obsess too much over hashtags. Spend your 10-20 minutes per day on them and then move on.
Engagement With Fans
As you grow your Instagram page, you will have new opportunities to engage with fans. The easiest way to do this is when people leave comments on your content. Respond to all comments to keep your fans enthusiastic.
The most intimate form of engagement on this platform is the direct message. Anybody can send a DM to anybody else, but if you aren’t already friends, they will have to approve it before it shows up in their private feed. When fans DM you, take the time to respond. It’s a good way to boost your relationship further.
If you successfully set up good strategies around content, hashtags, and engagement, you will succeed on Instagram. It’s all about the persistent work ethic and the long-term view. Keep up your hard work until you gain many new followers.