Many people are conversant with LinkedIn as a career networking platform, and use it to stay in touch with prospective employers. Unknown to many is that, due to its professional appearance, LinkedIn is ideal for sales presentations and can boost your marketing drive if properly leveraged. Follow these five steps to boost your LinkedIn marketing.
- Craft a professional profile
Just like a great resume, having a LinkedIn profile that stands out is essential. There are hundreds of prospective clients who form their first impression about your business based on how professional your profile appears. LinkedIn is a multidimensional marketing tool but your profile is the first opportunity to win clients.
- Make use of Show Case pages
A Show Case page is a gateway to converting prospective clients to actual buyers. A stand-out profile piques visitors’ interest, but it can only go so far in winning you customers. A Show Case page, which replaced the products tab, enables viewers to study your products in greater detail.
- Update your account regularly
LinkedIn updates are communicated to contacts instantly. Use the opportunity to keep clients and visitors updated on developments in your business such as upcoming offers, new products, business expansion and any other relevant marketing product. Old content and little updates projects your business as ‘dead’ to prospective buyers.
- Incorporate your Blog’s RSS feed
Does your business have a blog or website? Streamline your energies by incorporating an RSS feed in your LinkedIn account. Any fresh content posted on the site appears on LinkedIn as well. You won’t need to generate multiple marketing content for different platforms. That posts are longer than LinkedIn updates is also an advantage.
- Join a LinkedIn group
A LinkedIn group makes it easier to target a specific audience for your product. You can register with up to 50 groups from hundreds available. Ensure the group you join fits your business needs and is managed proactively. Stay active in the groups for maximum influence and gains.
LinkedIn is one of the most overlooked business marketing platforms. However, it possess great potential to give a business visibility and consequently a rise in sales volumes. Investing adequately in a working Linked profile puts you ahead of other marketers and could just give you that much needed edge in business.