For businesses, Google analytics is one key tool to measure metrics and results from marketing campaigns. However, there are additional advantages it can offer to your business. Understanding how Google analytics can be used to further elevate your marketing strategy and tactics can be valuable for your business. Here are several ways to utilize Google analytics to improve your business ROI.
Utilize Multiple Views
Google analytics can be configured to divide your data into various perspectives and views. Changing certain displays and expanding more on select data can potentially bring to light more information that can spur you to take an action. The data view is a common one that allows information to be segmented into visual tables. The percentage view can be used to segment your data into visual graphs, allowing you to see which metrics stand out over other ones.
If you want to track the performance of certain metrics, you can organize your data into a horizontal chart. This type of chart helps you further illustrate which performance indicators are making the most impact on your website. Another valuable action you can perform with analytics is to compare metrics and timelines between each other. For example, you can segment your data into users that came in through a specific source, then compare the time periods you are looking at to a comparable time period from a previous year.
Set Up Goal Definitions
An effective component of analytics is the ability to create goals. The main value of goals is to measure the results of initiatives and actions that have factored into trends with your website traffic. Goals can be defined in a variety of ways, including specific page visits, length of time spent on the website, or interactions with certain features or contact forms. When it comes to tracking sales or customer responses to certain activities, setting up goals is a notable recommendation.
Create Event Triggers
A goal or conversion can be further outlined when events are set up to trigger them. In addition, you may want to highlight specific actions that are significant to your marketing plans, even if they do not affect your final numbers directly. A submission of a contact form or survey may indicate that users are visiting and interacting with your website. Even if tracking contact form submissions and interactions may not contribute to your bottom line, you can still learn a lot from them to tailor your marketing practice for more optimal results.
Develop Custom Alerts
It can be difficult to check your analytics daily, as you are busy with managing other aspects of your business. With custom alerts, you can receive notifications on any significant changes or trends highlighted in your metrics. The admin section on Google analytics can help you set up a custom alert button, where you can select the type of conditions or triggers to fire a notification. The sooner you are notified of any significant changes or movement in your analytics, the sooner you can take specific actions.
The power of Google analytics gives many business owners the data to make calculated and coordinated marketing decisions. In addition, understanding results can further help you determine a course of action in driving more business towards your website. With these custom features incorporated into your planning, you can make Google analytics a bigger partner in your marketing and growth efforts. Consider utilizing these features to make full use of the advantages the Google analytics platform can offer.
