It’s never too early to start preparing for the holidays. Online and traditional brick-and-mortar businesses earn a hugely disproportionate amount of their annual sales during the holidays. There’s no type of product or service that you can’t leverage for holiday promotions. Holiday marketing is extremely competitive, however. You need to do everything possible to stand…
Marketing is an important part of running a business. Marketing is crucial for small or local businesses. Although most local brands don’t have the budget big, bombastic marketing campaigns, there are still things you can do with a relatively small budget. Here are five local marketing techniques you can employ for your small business. Focus…
If you’re like many business owners, you already employ a variety of marketing tactics. Some of the more common digital marketing strategies include SEO (search engine optimization), social media, paid advertising, and email marketing. These are all effective for getting more leads and customers, as well as for engaging with existing customers. However, there are…
With credit card fraud reaching its highest level since 2003, business owners must take action to prevent financial loss. Embedded chips have failed stop thieves from stealing credit card information, outlining the need for businesses to ramp up their own security measures to halt fraudsters in their tracks. Failure to investigate large credit card purchases…
Social media has grown to such intimidating proportions that it’s understandably challenging for businesses and marketers to stay abreast of developments in the space. Worse, when it comes to social media marketing, many might not even know where or how to begin. After all, it’s one thing to gain digital points like a Facebook “Like”…
In today’s fast-paced, technological world, the business of marking and advertising has evolved to more of an art than a skill. You’ve got to finesse your strategies so that you’re not being an overt, in-your-face kind of advertisement, but you still want to get all the great qualities of your product across to the consumer.…
Emotions are an easily manipulated part of human nature. Marketers frequently use emotional marketing to establish a connection between the consumer and the advertised product or service. One of the most commonly exploited emotions in marketing is fear. Fear is effective because it empowers people to change their behaviors, and decades of research reveals fear-inducing…
If you aren’t a marketer yourself, it’s a good idea to hire a digital marketing agency as your business grows. An agency’s experience and expertise can do great things for your marketing efforts, and outsourcing your marketing will free you up to focus on more pressing aspects of running your business. But you shouldn’t just…
Most people spend a lot of time and money trying to get people to visit their website, although not everyone will buy from them the first time. Some marketing experts accept this problem as a fact of life, but it does not need to be that way. You can use email marketing to stay in…
Every consumer market is driven by the consumers. CEOs, executives, marketing professionals, and so on all make their decisions based on the needs, wants, and whims of one lowly person — the customer. While huge corporations are already on the bandwagon of doing everything they can to provide their customers with the best experience possible,…