Using social media to help your business grow isn’t just a good idea, it’s almost essential. As society moves into a more and more technology-centered mindset, companies are increasingly forced into the world of social media, digital marketing, and web development. However, the ocean of social media is broad, and it’s often intimidating for business…
As a business owner, keeping your brand fresh in the minds of your current and potential customers is a huge key to success. When your brand is easily identifiable, recognizable and memorable, your organization will benefit in countless ways. With that being said, it can oftentimes be difficult to find marketing strategies that provide consistent…
Attention Facebook Users! Are you tired of not being able to express how you actually feel on Facebook posts, photos, etc.? Great news – Facebook is finally acknowledging that “like” is not the right sentiment for every occasion and is offering new options! Reactions, five emoting emojis, were rolled out to Facebook’s more than 1.5…
Every business needs access to social media. Social media marketing is one of the best ways to reach new audiences. Facebook and Twitter in particular have millions of users who are just waiting to hear about what you have to offer. But you can’t just go to social media and expect a sudden surge of…
The relationship between a business and its customers has evolved greatly over recent decades. Commercial organizations have long understood that the customer is central to their success, but the way many businesses have developed their service offerings has often left customers feeling short-changed. The customer experience has suffered in the pursuit of the holy grail…
According to the Radicati Group, 196 billion emails are sent daily around the world, and 109 billion of these are business emails. If you think email marketing is a thing of the past, think again. The worldwide use of emails is predicted to rise again in the next few years. Even alongside the rise…
It is a truth universally acknowledged that if you are in business, you need to be networking. Yet there are so many networking groups available that, for the newbie, it can be difficult to spot the best networking groups and make the most of time spent with them. Just how do you get the best…
In mid-2012, then-Presidential candidate Mitt Romney found himself in the midst of an embarrassing email hacking debacle. Romney formerly worked for a large financial institution and therefore should have understood the necessity of quality email security, but he was allegedly using a Hotmail account at the time. The hacker who breached the account was able…
If you haven’t jumped on the Instagram bandwagon yet for your business, that may not be a good thing. New social media outlets come out almost weekly, and they all claim to be the next big thing. Instagram has been around for a few years now, and with over 300 million users, it has proved…
You’ve set up an online business and are currently enjoying a reasonable sales rate. You’re marketing your venture on social media and are hoping for increased sales as the year progresses. When friends and family ask how your new business is progressing, you tell them it’s great but have a tiny voice in the back…