Working smarter, not harder is about getting maximum results from minimum effort. It’s also about making wise decisions that ensure your business flourishes. If you don’t, you’ll spend longer reaching goals. Years ago, people thought hard graft was needed to make businesses thrive. The more hours you toiled, the better. Now, managers understand that to…
Facebook. It’s our favorite social media site where we can share photos, update people on our lives, and stay in touch with friends and family. It’s fun, but it’s not a tool for business. Or is it? In actuality, Facebook is a fantastic venue for business promotion and growth. You can create content for your…
The last few years have seen an increase in the popularity of influencer marketing, but still, many businesses are reluctant to embrace it fully. Some marketers are comfortable with interruption marketing, using banner ads and email to get their message across. However, consumers are paying less attention to the type of advertising that interrupts their…
Marketing is an important part of running a business. Marketing is crucial for small or local businesses. Although most local brands don’t have the budget big, bombastic marketing campaigns, there are still things you can do with a relatively small budget. Here are five local marketing techniques you can employ for your small business. Focus…
If you’re like many business owners, you already employ a variety of marketing tactics. Some of the more common digital marketing strategies include SEO (search engine optimization), social media, paid advertising, and email marketing. These are all effective for getting more leads and customers, as well as for engaging with existing customers. However, there are…
With credit card fraud reaching its highest level since 2003, business owners must take action to prevent financial loss. Embedded chips have failed stop thieves from stealing credit card information, outlining the need for businesses to ramp up their own security measures to halt fraudsters in their tracks. Failure to investigate large credit card purchases…
Social media has grown to such intimidating proportions that it’s understandably challenging for businesses and marketers to stay abreast of developments in the space. Worse, when it comes to social media marketing, many might not even know where or how to begin. After all, it’s one thing to gain digital points like a Facebook “Like”…
In today’s fast-paced, technological world, the business of marking and advertising has evolved to more of an art than a skill. You’ve got to finesse your strategies so that you’re not being an overt, in-your-face kind of advertisement, but you still want to get all the great qualities of your product across to the consumer.…
Emotions are an easily manipulated part of human nature. Marketers frequently use emotional marketing to establish a connection between the consumer and the advertised product or service. One of the most commonly exploited emotions in marketing is fear. Fear is effective because it empowers people to change their behaviors, and decades of research reveals fear-inducing…
If you aren’t a marketer yourself, it’s a good idea to hire a digital marketing agency as your business grows. An agency’s experience and expertise can do great things for your marketing efforts, and outsourcing your marketing will free you up to focus on more pressing aspects of running your business. But you shouldn’t just…