Creating consistently engaging email content for your audience isn’t easy, especially if you’re sending frequent emails. Every reader has their own content preferences, so it’s good practice to offer a wide range of content to keep engagement levels high. This way, you can reduce unsubscribe rates and at the same time track which content types perform best.
So, beyond your welcome emails and discount emails, what kinds of email can you deliver? To help, here are 10 email content ideas that should ultimately keep more of your subscribers engaged.
Content Highlights
Not all of your audience will be able to catch every new blog post you upload to your website. Give a brief summary of a new blog post and include a call-to-action to direct readers toward the full post. You could also send out a monthly roundup of your most popular blog posts to make sure your audience doesn’t miss out on all your great content.
Customer Stories
Testimonials are important at certain stages of the customer journey, but frequently including this type of social proof in emails can come across as too self-promotional. Instead, ask customers for their positive experiences with your products or services, and then use these “customer stories” in emails. These types of real-life anecdotes are great for building brand trust.
Surveys
Sending out a survey is not only a good way to show you care about what your audience thinks, it’s also an effective market research tool. What’s more, many people enjoy the interactive nature of surveys. There are various email marketing tools to help you get customer feedback. For example, free tools such as Google Forms or Zoho Survey allow you to embed surveys within your emails.
Industry Studies
Search online for a recent study or survey that is related to your business in some way. Take key facts from the study and share it with your audience in an original email. As well as being educational, it will also boost your credibility by showing you’re following industry trends. You could even include an infographic or chart to highlight important points.
Company Spotlights
Adding a more personal touch to your emails is a great way to build brand loyalty. Readers are more likely to trust your business if they can see the more human side to your business. Use your email newsletters to show photos of your team members, showcase new employees, or interview an executive.
Product Focus
If you sell a variety of products, use your emails to highlight certain products at different times of the year. For example, you could list your best-selling products of the summer. This way, you can draw attention to some of your most popular products without sounding too promotional. Remember that most customers don’t know your business like you do – there are probably products and services they are unaware of.
End of Season Announcements
Is there a particular product or service that you want to push at the end of a season? Let your audience know when a certain item is in limited supply. Include special deals and time-sensitive offers to encourage subscribers to take action.
Guides and Advice
Emails are a great way to educate your audience about common issues related to your products or services, and this will also help to reduce the number of people contacting your business for help. Send out an FAQ page answering the most common customer questions, post links to product guides, and highlight third-party tools that could help your customers.
Company Announcements
As your business changes and grows over time, you’ll have plenty of reasons to reach out to your audience to share company news. Tell your audience about recent milestones, awards, and good press to keep your company top-of-mind. You can also inform your readers about upcoming events and new job opportunities.
Product Updates
Your email subscribers will appreciate it when you give them exclusive information about your products or services. Give your audience interesting and informative content, such as product guides and useful tips. Use photos and videos to add more impact to your email marketing.
Over to You
Email marketing is still one of the most cost-effective ways to get messages to your customers and prospects. However, to boost engagement and encourage action, you need to deliver a range of content types to keep people interested in your business. While you can’t prevent anyone from unsubscribing, you can reduce the number of opt-outs by delivering great content.
It can be challenging to deliver engaging content to your audience month after month, but hopefully the ideas listed here will help you retain and grow your subscriber list for years to come, no matter how small or large your business is.
If you have any questions, our team would be more than happy to help. Call us today at (484) 893-4055.
