Do you have trouble thinking what to blog about? If you run a business via a website, you’ll need regular posts to draw visitors. But thinking up new topics to blog about can be tricky – until you try some fresh approaches, that is. Adjust your focus a little, and you’ll discover a wealth of content possibilities you never thought of. Here are some examples:
Latest news and initiatives
Let your readers know about any product developments, however minor. Even a small step is worth sharing, ideally with an image to bring it to life. It could be something in the recent past or a possibility for the future.
Long term plans
Remind followers of your ultimate aims. Write about where you see your product going and the bonuses it will bring to your customers. Talk about the passion and care you’ve committed to your vision, so that readers will be inspired to trust and respect your business.
Your experiences and findings
Talk about your own experiences in relation to the product, so that readers can see its relevance to real, everyday life. Perhaps your own desire for the product motivated you to create it, or maybe you spotted a need elsewhere which you’d like to tell your visitors about.
Tips, guides and warnings
Talk about your subject area, offering advice on related topics. Offer tips for dealing with related problems and recommendations for avoiding them. Suggest ways your followers can get more out of life in one way or another. Provide useful, practical information, with updates to encourage return visits.
Outside elements affecting your product
Enlighten readers on how national or global circumstances affect your product. Depending what it is, it might be affected by climate change, technological advances, scientific discoveries or lifestyle trends, for instance. People will be interested to view see the bigger picture, and how you’ve responded to it.
Give your followers some interesting facts and figures to consider. They could be either directly or indirectly related to your product. Make sure your data is from reliable sources and that you are reporting them accurately. Perhaps illustrate them with colorful charts or eye-catching graphics.
Anecdotes and humor
Tell stories about real-life events connected in some way with your business. Humorous and poignant tales are likely to be particularly well received. Invite anecdotes from your readers, too, to feature in future posts. This is a great way to engage your readers.
Games and challenges
Offer competitions or puzzles for your viewers, linked in some way to your line of business. Depending what type you find easiest to prepare, you might present anagrams, word searches, photo competitions or invitations for a new company slogan. Check out other websites offering these sorts of attractions for more variations.
By making reference to the here-and-now, you’ll give your site extra vibrancy.Make observations about the season or weather, or related events, linking them to your product in some way. References to the time of year and unfolding events will give your website – and product – a fresh feel.
A historical perspective
Write about the history behind your product – the public need or desire for it, the gap it’s filled, and any interesting facts related to it that you can dig up from the past. Talk about how circumstances have changed, and the role your product plays in the story.
Let the blogging community inspire you
If you’re still short of topics to write about, see what ideas other bloggers have come up with – they’re sure to provide you with food for thought. Browse a wide range for a broad spectrum of concepts and approaches to work with.
Pay a writer to blog for you
If your budget will stretch to it, you could buy content from freelance writers, either directly or via a content mill. If taking this option, you’ll need to put quality before price to make it worthwhile. An inappropriate piece could be worse than useless, while a top-quality one will boost hits, raise your profile and save you time, too.
If your business is going well, you may not need a blog to attract customers. But if you do, you’ll find plenty to blog about once you start thinking outside the box.