Google Ads (AdWords) Vs. Bing Ads: Which Pay-Per-Click (PPC) Platform is Best?
If you’re planning to promote your business using pay-per-click (PPC) ads, you’ll need to choose the right PPC platform. Not surprisingly, Google Ads and Bing Ads are the most popular platforms among business owners and marketers. The former was launched by Google in 1999 under the brand name AdWords, whereas Microsoft launched Bing Ads in…