Preparing Your Small Business for a Successful Holiday Season

Preparing Your Small Business for a Successful Holiday Season

Budgeting, Employee Management, Holiday Marketing, Leadership, Seasonal Marketing, Small Businesses

Preparing Your Small Business for a Successful Holiday Season The holiday season has a way of sneaking up on small business owners. One minute, customers are squeezing the last few weekends out of summer; the next, inboxes are filling with holiday promotions, storefronts are decorated, and consumers are making shopping lists. For businesses, however, a…

Creating Behind the Scenes Social Media Content That Drives Interaction

Creating “Behind the Scenes” Social Media Content That Drives Interaction

Content Marketing, Customer Trust, Social Media Marketing

Creating “Behind the Scenes” Social Media Content That Drives Interaction Some of the best social media content happens when nobody is trying to create social media content. It is the baker preparing the first batch before sunrise. The contractor standing in the middle of a renovation before the dramatic transformation. The restaurant staff getting ready…