How to Use Email Marketing to Increase Sales in Your Brick-and-Mortar Store

How to Use Email Marketing to Increase Sales in Your Brick-and-Mortar Store The growth of online shopping, rising rents, and increased living costs have forced many physical stores to refine their marketing strategies. Sadly, many have had to close their doors for good. It’s not all bad news, however; the National Retail Federation predicts a…

Email Marketing Metrics That Every Small Business Owner Should Know | LMS Solutions Inc

Email Marketing Metrics That Every Small Business Owner Should Know

Email Marketing Metrics That Every Small Business Owner Should Know Email marketing remains one of the most cost-effective strategies for small businesses looking to engage and retain customers. But to get the full impact, closely tracking key email metrics is essential. Monitoring open rates, clickthrough rates, conversion rates, and other metrics allows you to optimize…

Ethical Email Marketing: Respecting Boundaries for Privacy-Conscious Consumers | LMS Solutions Inc

Ethical Email Marketing: Respecting Boundaries for Privacy-Conscious Consumers

Ethical Email Marketing: Respecting Boundaries for Privacy-Conscious Consumers While email marketing is an essential tool for many businesses, there’s been a steady increase in consumer anxiety regarding their personal information. Today, with data breaches and privacy concerns making headlines, it’s crucial for email marketers to adopt ethical practices that respect people’s privacy. Every business —…