Brands know the importance of a solid digital marketing strategy. Social media marketing has an important part to play in this and Facebook is a platform suitable for most companies. This article looks at some of the best types of content to post on the social media site.
1. Videos and Facebook Live
You may think of sites such as YouTube when it comes to video content and Facebook is not exclusively a video content platform. However, video content uploaded directly onto the website can perform exceptionally well. For the best results, it’s advisable to stick to short video content that is easy to understand and follow. Subtitles are also a good idea because users will not always have their sound on when watching the content.
If you want to take your video marketing strategy up a level, you may also want to consider using Facebook Live. The one thing that is even better than video content is live streaming, and it provides so many more options, such as covering live events and having real-time interaction with your audience. You can take advantage of this to connect with your audience in new and unique ways.
2. Visual content
Facebook is also a visual social media platform. In essence, this means the most popular content typically contains stunning visuals and links to articles, for example, don’t perform so well. Therefore, finding success on Facebook involves a high level of creativity with your updates. When you want to promote web content, you might want to consider posting it with a separate image.
It’s also true that you only want to use purely text-based updates on an occasional basis. It’s undoubtedly clear across social media that visuals are often the way to go. Spending a bit of time with templates and some trial and error can bring significant rewards on the platform. So, focus on making your Facebook content as visually appealing as possible.
3. Polls and questions
The way you present your content on Facebook is crucially important. However, you also need to craft your updates in a way that drives engagement. Another significant unwritten rule for social media marketing is to make sure you aren’t talking to yourself.
Therefore, everything you create needs to encourage discussion from your audience. There are several ways you can achieve this. Perhaps, two of the most effective are asking questions to your audience and Facebook polls. Obviously, this works even better when you are creating content that your audience is most interested in.
Companies must get their digital marketing strategy right and social media is an integral part of that. The preceding article has taken a distinct look at Facebook and the type of content that performs well on the platform. So, remember to focus on videos and Facebook Live, visual content and ask questions and use polls.
If you have any questions, our team would be more than happy to help. Call us today at (484) 893-4055.