There is undoubtedly a lot of advice available on social media marketing, but you should ensure you stick to what is working for your brand. Remember that social media is connected to your brand and not something completely different.
1. Create your social media strategy around your brand.
Your brand will define how your social media looks. This means you should be clear on which brand colors to use and the type of language to use in your social media updates. At the same time though, it’s crucial to remember to communicate and connect with your audience rather than to sell all of the time. Consistent branding though will allow your customers to get to know you and it makes you seem organized and professional.
2. Your target market will define which platforms are best for you.
One of the most significant things to remember about your social media strategy is to create the content your audience will love. As mentioned, it’s vital that it stays true to your brand – but your target market will dictate your social media. Therefore, it’s important to think about your customers when deciding which platforms to use.
Therefore, don’t merely select social media sites because they are trendy or cool. If you can’t create the right content for that platform, then another one may suit you better. After all, it’s all about engaging that core audience that will determine if you succeed or not.
3. Your success may go against what others would recommend.
There’s plenty of information about the best approaches for success with social media marketing. Of course, if you’re new to social media, then you may feel tempted to follow that advice. However, things are always changing with digital marketing and finding success is dependent on your brand and industry to some extent.
This means that posting at the recommended time or on the most popular platforms may not work for you. Social media is all about having a strategy and then measuring the results. After that, you can adjust your plan to improve your engagement levels. Every brand’s audience is different, so you need to measure what times and types of content work for you.
4. Doing something different on social media may work for you.
The previous point was all about finding the different times and general types of content that work best for you. This information can then be used to formulate your primary strategy. However, this process can be taken a step further as well.
Sometimes looking at successful brands on social media and taking inspiration from them is a good approach. Remember though that every brand and industry is different when it comes to finding success with social media engagement. Therefore, doing things differently can also prove to be a successful strategy.
It’s important to remember that there are no definitive rules when it comes to social media. This means you shouldn’t base your strategy purely on what the experts tell you. The reality is what works for other brands, may not work for you and vice versa. Therefore, create your social media around your brand, your audience determines which platforms are right for you, your success may go against what others would recommend and doing something different on social media may work for you.