Email is a part of people’s everyday lives. Most people start their days by checking their emails, whether on their phone or desktop. This makes email one of the most efficient ways to promote your brand. Nonetheless, some business owners still hesitate to start an email marketing campaign. If you’re one such person, here are…
Email marketing is a reliable and affordable way of reaching new audiences. Brands of every size take advantage of this method to get their messages across. However, here are nine common email marketing mistakes you should endeavor avoid. Broken or outdated links Make sure the links in your emails actually lead somewhere. One of the…
Email marketing continues to provide positive results for marketers, helping to capture leads and develop customer relationships. Even in the face of competition from social media, email continues to offer better conversion rates and greater engagement levels. Email, like advertising and search engine optimization, can be tweaked and scrutinized at even the most minute detail.…
According to the Radicati Group, 196 billion emails are sent daily around the world, and 109 billion of these are business emails. If you think email marketing is a thing of the past, think again. The worldwide use of emails is predicted to rise again in the next few years. Even alongside the rise…
It’s a common refrain in the online marketing business that “the money is in the list.” Having a large email list of engaged buyers is one of the keys to growing a business. So how do you build such a list when you are just starting out? There are five steps you can take toward…
With the vast majority of businesses maintaining an email newsletter strategy, email marketing remains enormously popular. It is cheap and fairly uncomplicated, and it presents an exceptionally high return on investment compared to almost every other area of digital marketing. However, given that some 100 billion business emails (many of them spam) are sent out…
Contrary to what the doomsayers might claim, email remains the preferred way for businesses to keep in contact with both other businesses and consumers. In fact, email as a medium for direct communication is actually growing, with more businesses investing in an email marketing campaign than ever before. Small, local businesses can also enjoy the…