Email Marketing | LMS Solutions

9 Classic Email Marketing Mistakes to Avoid

Email marketing is a reliable and affordable way of reaching new audiences. Brands of every size take advantage of this method to get their messages across. However, here are nine common email marketing mistakes you should endeavor avoid. Broken or outdated links Make sure the links in your emails actually lead somewhere. One of the…

8 Common Email Marketing Mistakes

With the vast majority of businesses maintaining an email newsletter strategy, email marketing remains enormously popular. It is cheap and fairly uncomplicated, and it presents an exceptionally high return on investment compared to almost every other area of digital marketing. However, given that some 100 billion business emails (many of them spam) are sent out…

5 Email Newsletter Tips for Local Businesses

Contrary to what the doomsayers might claim, email remains the preferred way for businesses to keep in contact with both other businesses and consumers. In fact, email as a medium for direct communication is actually growing, with more businesses investing in an email marketing campaign than ever before. Small, local businesses can also enjoy the…