Contrary to what the doomsayers might claim, email remains the preferred way for businesses to keep in contact with both other businesses and consumers. In fact, email as a medium for direct communication is actually growing, with more businesses investing in an email marketing campaign than ever before. Small, local businesses can also enjoy the…
The Internet has reached maturity, but search engine optimization (SEO) continues to evolve as new applications for online technology emerge. Mobile devices are changing the way that website visitors consume content while traditional desktops remain relevant for content creation. Search engines continue to favor activity on social media through shares, mentions, and links. Below is…
In a time where brand awareness is everything, social media is giving small businesses a big voice. By engaging with the community in a friendly, informative or fun way, you can connect directly with the people who really matter. For a little time, and a very small amount of money, you can achieve the sort…
No matter what business you are in, you are in the customer service business. Without customers, your business wouldn’t exist. If you’re thinking that just because you don’t work in retail or ever have any contact with a customer you shouldn’t have to worry about customer service, you’re making a big mistake. Whether you’re…
Social media marketing is one of the most effective ways to market your business online. Compared to SEO and standard marketing efforts, social media provides a stable, direct avenue of interacting with your fans. It’s practically a fact that businesses with strong social media presences experience steadier growth than businesses that lack it. But social…
It goes without saying that time is a precious commodity for every professional, but this is especially the case for small business owners and entrepreneurs. Limited access to staff and corporate resources combined with packed schedules often mean that there just aren’t enough hours in the day to get absolutely everything done. How do other…
Almost all buying decisions customers make online are directly influenced by reviews and recommendations. Whether they’re shopping for a T-shirt or an afternoon snack, people like to look at reviews before they make a decision. Yelp, for example, has become the go-to resource for people who are looking to decide which restaurant they want to…
Attending trade shows is an excellent way to grow your customer base and network with current customers. However, it is important to remember that your competitors will also be attending those trade shows, seeking to make your current customers theirs and keep you from snagging those new clients. Therefore, it is important that you make…
Expos can be a great marketing tool and an effective way to gain positive exposure for your company or product. But if you’re new to the world of expos and trade shows, it can also be intimidating and potentially overwhelming. Here are ten tips to help newbies have a terrific expo experience. 1. Identify Three…